Fire&Spark

Library

Authority First SEO

Learning Center

Authority First SEO Resources

SEO “best practices” can be obstacles to organic traffic growth in the age of AI search engines. Technical SEO strategies are losing their punch. You must be Google’s preferred brand in your category to dominate the serach results. It’s time to evolve your SEO strategies to keep up with search algorithms and compete against established competitors. The resources below focus on time-tested content and authority building strategies that deliver results in 2020 and beyond.

Rethink SEO Strategy

Authority First SEO: A New Approach to SEO for AI Search Engines

Authority First SEO leverages your branding, business practices and customer relationships to increase your organic visibility.

read more

ArticlesView All Articles

Ditch Technical SEO

Technical SEO vs. Human SEO

For most websites built on a modern CMS, the technical approach to SEO is ineffective in a world where search engines increasingly favor established brands.

Mission Driven SEO

Why Your SEO Needs a Mission

We’ve recently worked with a number of brands with phenomenal SEO success due to the connections they’ve built with customers and influencers.

Authority Building

Why Reputation Matters for SEO

Google favors the most reputable brands and organizations. They are rewarded with higher positioning in the search results and more organic traffic.

WebinarsView All Webinars

Growing Revenue During Covid

Growing Revenue Druing Covid

Four experts discuss exclusive, data-backed solutions to grow your ecommerce revenue as we enter the next phase of the COVID-19 crisis.

Case StudiesView All Case Studies

Tiny Tags

Tiny Tags

Innovative SEO drives sparkling sales.

Online jewelry retailer, Tiny Tags wanted to increase sales. So, Fire&Spark strategically used affiliates, innovative SEO strategies and PPC campaigns. The result: 11x ROI, turning Tiny Tags from a small online store to successful national brand. read more

Grommet

Grommet

Optimizations Produce Big Results.

How do you optimize conversion rates for an ecommerce site with over 20,000 products? Through data analytics, we were able to discover gaps in targeted keywords, allowing us to craft a low-hanging fruit SEO strategy. The result: A quick 6.22% increase in organic traffic. read more

Makey Makey

Makey Makey

Fire&Spark Boosts PPC Value with Improved Targeting.

Our client required a PPC strategy that would generate online sales on ecommerce behemoth, Amazon. The results: we crafted a detailed Amazon Marketing Services campaign that drove over $40,000 in sales over 3 months. Advertising spend for the campaign was a mere 6%. read more

Build Your Authority

Apply for an Authority First Discovery Session today!

Apply Now

Talk to a Strategist