Authority First SEO
Authority First SEO Resources
SEO “best practices” can be obstacles to organic traffic growth in the age of AI search engines. Technical SEO strategies are losing their punch. You must be Google’s preferred brand in your category to dominate the serach results. It’s time to evolve your SEO strategies to keep up with search algorithms and compete against established competitors. The resources below focus on time-tested content and authority building strategies that deliver results in 2020 and beyond.
Rethink SEO Strategy
Authority First SEO: A New Approach to SEO for AI Search Engines
Authority First SEO leverages your branding, business practices and customer relationships to increase your organic visibility.
ArticlesView All Articles
Ditch Technical SEO
For most websites built on a modern CMS, the technical approach to SEO is ineffective in a world where search engines increasingly favor established brands.
Mission Driven SEO
We’ve recently worked with a number of brands with phenomenal SEO success due to the connections they’ve built with customers and influencers.
Google favors the most reputable brands and organizations. They are rewarded with higher positioning in the search results and more organic traffic.
WebinarsView All Webinars
Tiny Tag’s founder shares how her digital marketing strategy based on brand purpose let to multi-million dollar growth.
Purpose can drive growth. Learn to unlock the potential of purpose-driven marketing to accelerate your brand’s sales.
Four experts discuss exclusive, data-backed solutions to grow your ecommerce revenue as we enter the next phase of the COVID-19 crisis.
Case StudiesView All Case Studies
Online jewelry retailer, Tiny Tags wanted to increase sales. So, Fire&Spark™ strategically used affiliates, innovative SEO strategies and PPC campaigns. The result: 11x ROI, turning Tiny Tags from a small online store to successful national brand. read more
How do you optimize conversion rates for an ecommerce site with over 20,000 products? Through data analytics, we were able to discover gaps in targeted keywords, allowing us to craft a low-hanging fruit SEO strategy. The result: A quick 6.22% increase in organic traffic. read more
Our client required a PPC strategy that would generate online sales on ecommerce behemoth, Amazon. The results: we crafted a detailed Amazon Marketing Services campaign that drove over $40,000 in sales over 3 months. Advertising spend for the campaign was a mere 6%. read more