30x increase in organic traffic in two years – CAD Software Vendor
As digital marketing consultants to GrabCAD, Fire&Spark™ was responsible for growing the websites’ organic traffic to generate leads for their software. In two years, we grew the user base and organic search engine traffic 30x – from just under half-a-million page views to 14 million monthly page views and 626,000 registered users.
Fire&Spark™ developed a strategy centered on:
- Crafting user-generated content with optimized keyword targeting and meta-data for SEO
- Building a community and initiating conversations around user generated content
- Conversion rate optimization (CRO) to improve registered user growth
“Fire&Spark™ helped GrabCAD to grow from 10K users to over 500K in 2 years and in my experience they are the best technical SEO people I have met.” Hardi Meybaum, General Partner at Matrix Partners and former GrabCAD CEO
We decided early on to focus our efforts on growing the community section of the GrabCAD website with a CAD model library, tutorials and challenges. This allowed us to leverage the power of user generated content to fuel the site’s growth and rank for thousands of long-tail keywords related to CAD software.
The key to this strategy was optimizing the GrabCAD library for keywords used by mechanical engineers during their day-to-day workflow. We crafted a new user sign-up flow and CAD model upload process to prompt users for keyword-rich information about themselves and their CAD models. Thus, we ranked for an ever-increasing number of keywords relevant to our client’s software offering.
In two years, we grew the user base and organic search engine traffic 30x – from just under half-a-million page views to 14 million monthly page views and 626,000 registered users. GrabCAD later sold to Stratasys for around $100M.