Accelerated Mobile Pages (AMP) is an evolving technology with partial support for e-commerce functionality. The main benefits of implementing AMP include improvements in page load speed and user
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How Amazon Fits into Your Ecommerce Strategy
Amazon is hands down the biggest fish in the sea when it comes to online retail. The ecommerce behemoth captured over 43 percent of US digital commerce revenue in 2017, a 5 percent increase in
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Moving Your Ecommerce Site to a New Domain: Avoiding Traffic Loss
Moving from one URL ‘address’ to another in cyberspace avoids many of the perils of a brick and mortar move – no risk of strained muscles or broken glassware – but it comes with its own set of
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Your Online Competitors May Not Be Who You Think They Are
Competitor research – learning about the businesses trying to capture the same customers and market as your company – is an invaluable part of developing your ecommerce success strategy.
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Find New Customers with Facebook “Lookalikes”
Wouldn’t it be great if you could clone your best customers? Thanks to Facebook’s lookalike audiences, you practically can. Lookalike audiences enable you to build lists of new prospects who
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