Most online retailers are aware of the benefits of customer reviews on product pages – e.g. trust, SEO, social proof and increase conversation rates. Over the years we’ve worked with several clients who couldn’t display customer reviews on product pages for valid reasons (government regulations, negative reviews or brand image in the luxury space). So,
Read More
There is nothing better than learning that traffic to your ecommerce website is on the rise. This means that your internal linking strategy is working. This means that all the time you’ve spent on social media is finally paying off. You get the point; it’s a great feeling! While more traffic puts you in position
Read More
While there is no guaranteed way to rank collection pages at the top of Google, there are steps you can take to improve the likelihood of success. Many ecommerce brands focus so much energy on content creation and inbound links that they overlook another important factor: internal linking...
Read
Read More
It’s natural to spend a good portion of your SEO resources pushing individual product pages to the top of Google. As important as this is, you don’t want to overlook the many collection pages that make up your ecommerce website. With the right strategy, you can move your collection pages to the first page of
Read More
