Networking isn’t a strategy that comes to mind when building a marketing plan or crafting an SEO campaign. In fact, marketers don’t usually think of their professional ...
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Blog
Passionate Brand Mission Motivates Community Support
Fire&Spark President, Dale Bertrand, sat down with Brad Flaherty, the Chief Marketing Officer and Creative Director for Fire Dept. Coffee, a veteran-owned and ...
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How to Optimize Content for Sales Using Only 5 Metrics
The purpose of ecommerce marketing is to generate sales. Period. While content creation is a proven method to achieve this goal it is too often difficult to see why you are ...
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Authentic Networking Propels B2B Organization to Global Partnerships
On March 3, 2021 Fire&Spark President, Dale Bertrand, sat down with Kathryn Rose, Founder and CEO of wiseHer, a global knowledge marketplace that helps women business ...
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How to Improve Organic Bounce Rate for Ecommerce SEO By Understanding Search Intent
Bounce rate is an important metric for understanding customer behavior on your ecommerce website because it measures the effectiveness of your pages. Customers who bounce ...
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