Boston SEO & Content Marketing Agency | SEO Agency In Boston | Fire&Spark
When we think about applying AI to marketing, we often think about automation. Automation can be helpful for tasks like sending an email or scheduling social media posts. But, modern AI has the
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Keyword research is an essential step in the search engine optimization process. Rightly so, as your keyword strategy has the potential to make or break your overarching website strategy. To that
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Why is SEO so hard? Google’s algorithm is constantly changing and that’s the main reason why SEO can be so challenging. A situation that a number of us find ourselves in is losing
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How has SEO changed within the last 5 to 10 years? When Google was first founded it was a rules-based search engine. It ranked websites based on the number and the quality of people linking to
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In the early days of SEO, optimization for Google was largely a technical game. Success in ranking on Google depended less on the quality of the content and more on checking off certain boxes:
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