How has SEO changed within the last 5 to 10 years? When Google was first founded it was a rules-based search engine. It ranked websites based on the number and the quality of people linking to
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Content Over Keywords: How Targeting Search Intent Will Transform Your SEO
In the early days of SEO, optimization for Google was largely a technical game. Success in ranking on Google depended less on the quality of the content and more on checking off certain boxes:
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Authority First SEO: Crafting Content Marketing and SEO Strategy
SEO must be part of your strategy, but not just any optimized content is guaranteed to rank well. Even if a page is ranking well for a keyword, this doesn’t mean it’s guaranteed to convert
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Purpose-Driven Content:
A Modern Strategy to Drive Organic Traffic and Conversions
Today, having a “modern strategy” means having the ability to update your SEO strategy to always be aligned with Google’s changing algorithm. The market for search engine rankings is so
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Writing for SEO:
Crafting Content for Search Engines
SEO is all about attracting potential customers to your website. You want them to learn about your products and buy something – and your content is a huge part of their buying decision.
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