On March 3, 2021 Fire&Spark President, Dale Bertrand, sat down with Kathryn Rose, Founder and CEO of wiseHer, a global knowledge marketplace that helps women business ...
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Blog
How to Improve Organic Bounce Rate for Ecommerce SEO By Understanding Search Intent
Bounce rate is an important metric for understanding customer behavior on your ecommerce website because it measures the effectiveness of your pages. Customers who bounce ...
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Summit Recap: Grow Ecommerce Sales With Strategic Analytics
At the March 24 Fire&Spark Ecommerce Marketing Summit, our panel of experts shared their strategic insights for data optimization, teaching you how to get the most value ...
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How micro-influencer partnerships can impact your SEO
Outdated “SEO best practices” that rely on technical manipulations are obsolete. Google’s AI is tuned to ignore technical optimizations to focus on content quality and visitor ...
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Let Your Brand’s Purpose Drive Your Content
To increase your brand’s organic visibility, you’ll need to develop content that keeps visitors on your site. The search funnel for many brands, especially purpose-driven ...
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