• Skip to content
  • Skip to footer

Fire&Spark

  • About
  • Services
    • B2B Lead Generation
    • eCommerce SEO
  • Case Studies
    • B2B
    • eCommerce
  • Blog
  • Events
  • Contact

About

About Us

Ready to Ditch Technical SEO?

Fire&Spark developed the Authority First SEO methodology for organizations that believe that branding is the heart of their marketing strategy.

Seismic shift: Advances in AI search algorithms and rapidly changing purchase behavior demand new SEO and content marketing strategies.

Road kill: Many brands won’t survive Google’s technology shift to AI algorithms and the consumers’ growing preference for direct ecommerce.

SEO industry stuck in the past: Too many SEO specialists rely on outdated technical SEO strategies that are no longer effective with AI search engines.

Google now ignores optimizations: Search engines want to rank the best content. Period. Their AI is tuned to ignore your technical optimizations.

Decades of experience: Our SEO and content marketing experience goes back to 1999, so we’ve seen every iteration of Google’s algorithm.

Deep AI expertise: Our founder applies his graduate school work in artificial intelligence to SEO and content campaigns that complement Google’s algorithmic complexity.

Leading the way: Fire&Spark’s industry-leading Authority First SEO methodology is purpose-built to earn search engine visibility with strategies 10x more powerful than technical SEO.

“Fire&Spark increased our organic sales by 109%.”

Shawn Boyer

Founder, Anatomie

“These guys are the real deal.”

Jonah Lopin

CEO, Crayon.co

“If you want to work with a straightforward, talented agency…go with Fire&Spark.”

Orlando O’Neill

Director of Marketing, Ministry of Supply

“You really have a feeling that you are working with the experts.”

Agata Krzysztofik

CMO, SimScale

“They brought a fresh perspective to our problems and integrated well with our team.”

Ryan Evans

Director of Design, Corey McPherson Nash

“Their expertise and enthusiasm for what they do is clear and they strive to deliver quality.”

Daniella Mekus

Marketing Copywriter

Leadership Team

Dale Bertrand

Dots

Dale Bertrand

Managing Director

Our team is lead by Dale Bertrand who has 15 years of experience applying his graduate school work in artificial intelligence to search engine marketing. Dale started his career building high-performance computing systems for the National Security Agency. Now, Dale is a specialist in search engine marketing, online advertising and analytics.

LinkedIn

Silvia Dalla Torre

Dots

Steve McAveeney

Senior Consultant

Steve has over 15 years experience in digital marketing for both B2B and B2C companies. Steve holds an MBA from the University of Virginia’s Darden School of Business, and an undergrad degree from Amherst College. He previously led the direct response customer acquisition efforts at TripAdvisor, managing an 8 figure PPC advertising spend.

LinkedIn

Hilary Gibbons

Dots

Hilary Gibbons

Head of Client Services

Hilary leads client operations at Fire&Spark. She is responsible for client project management, resourcing and delivery. Hilary has applied her marketing aptitude and operational expertise to global brands such as GAP, Target, IBM, Marriott, Hertz and LEGO.

LinkedIn

Dots

Noah Goldfarb

Digital Analyst

Noah specializes in ecommerce SEO and consumer behavior analytics. He helps clients conquer SEO and content marketing challenges with strategies that define industry approaches. Noah has worked with a variety of clients including Citizen Watch, Lazer Designs and Raymond Weil.

LinkedIn

Drew Frayre

Dots

Drew Frayre

Digital Strategist

Drew is responsible for search and PPC strategy at Fire&Spark. His work focuses on analytics driven campaigns to accelerate brands. He is the brains behind the F&S proprietary keyword research and audit process which has been applied to our work with Nestle, Makerbot and Bulova.

LinkedIn

Talk to a Strategist

Footer

Logo

Fire&Spark

Footer Menu 01

  • Home
  • About
  • Services
  • Case Studies
  • Blog

Footer Menu 02

  • Events
  • Contact
  • Legal
  • Careers

Certifications

Certifications

  • Google Partner
  • Google Ads Certified
  • Google Analytics Certified
  • Shopify Expert Partners

Search

  • Facebook
  • Twitter
  • LinkedIn

One Broadway, 14th Floor, Cambridge, MA 02142, USA | 1.877.214.5385

© 2019 Fire&Spark, All Rights Reserved.

We Use Cookies

We use cookies and similar technologies on this Website to provide functionality and analytics that support your web browsing experience. By continuing to browse this site, you consent to our use of cookies and similar technologies, as described in our Cookies Policy.