We do SEO all. day. long.
At Fire&Spark, we focus exclusively on SEO. All day. Every day. Since 1999, we’ve seen every iteration of Google’s algorithm. We’ve learned that you need to look beyond technical SEO “best practices” to double or triple your organic search traffic.
This is why Fire&Spark invented Authority First SEO™, our proprietary SEO methodology that leverages your brand’s good will, customer loyalty, and differentiated products to build authority and trust with AI-based search engines like Google and dramatically increase organic revenue.
“Fire&Spark™ increased our organic sales by 109%.”
“These guys are the real deal.”
“If you want to work with a straightforward, talented agency…go with Fire&Spark™.”
Director of Marketing, Ministry of Supply
“You really have a feeling that you are working with the experts.”
“They brought a fresh perspective to our problems and integrated well with our team.”
Director of Design, Corey McPherson Nash
“Their expertise and enthusiasm for what they do is clear and they strive to deliver quality.”
How we got started
Fire&Spark Founder & President, Dale Bertrand, studied artificial intelligence in grad school and now applies his knowledge to SEO and content marketing campaigns.
After noticing that most SEO specialists only rely on technical optimizations, Dale created the revolutionary Authority First SEO methodology which has been proven to double – or even triple – organic revenue for brands with a compelling mission, superior products, or unique brand story.
Dale now shares this philosophy at top industry conferences including Hubspot’s INBOUND, Digital Summit, and Content Marketing World. Learn more about Dale’s speaking experience here.
Meet Our Team
Our hiring team carefully selects top recruits to ensure we have all the right people on our team! By gathering top candidates from world-class universities, experts on our SEO tools, and certified professionals, Fire&Spark is a passionate company ready to help you make an impact. Meet our Leadership team below!
Founder & President
Founded Fire&Spark 15 years ago, strategized an SEO project for Nestle, and led GrabCAD to earn a 30x increase in organic traffic in only two years.
Director of Operations
15+ years experience in project management, strategy, and operations. Assisted in improving sales conversions, leading to a total revenue increase of 91%.
Client Services Manager
Managed SEO strategy and analysis for top brands including Citizen Watch and Speidel. Led Fire Dept. Coffee to double organic revenue in less than a year.
Senior Account Manager
Senior Strategist with 3+ years working on SEO for high-profile clients including JUUL and Total Mortgage.
Lead Digital Marketing Analyst
SEO expert with extensive knowledge on tools such as Ahrefs, Screaming Frog, and Google Data Studio. Lead Analyst for our project with JUUL UK, US & Canada.
8+ years experience as a Certified Project Management Professional (PMP) and Certified Scrum Product Owner (CSPO).
Our Core Values
We are a people-focused organization here to help team members with their personal and professional growth. We challenge one another with demanding and impactful work while simultaneously nurturing their well being.
We hold each other accountable to our 5 core values and revisit them as a team everyday while celebrating our team member core value stories.
Put team success ahead of personal glory and avoid unnecessary competition.
Passion for Learning
Pursue continuous learning with passion, enthusiasm and curiousity. Failures are expected and valued as learning opportunities.
Celebrate successes and take full responsibility for negative outcomes. Always ask what you could have done better and never shift blame to others.
Get the Details Right
Sweating the small stuff is the difference between mediocre and magnificent.
Let the Data Guide You
Challenge opinions not supported by data. Evidence based on facts and hard numbers is the best basis for decision making.
Do these core values speak to you? If so, apply to join our team.