Fire&Spark™

Boston SEO & Content Marketing Agency | SEO Agency In Boston | Fire&Spark

About

Our Spark

We do SEO all. day. long.

At Fire&Spark, we focus exclusively on SEO. All day. Every day. Since 1999, we’ve seen every iteration of Google’s algorithm. We’ve learned that you need to look beyond technical SEO “best practices” to double or triple your organic search traffic.

This is why Fire&Spark invented Authority First SEO™, our proprietary SEO methodology that leverages your brand’s good will, customer loyalty, and differentiated products to build authority and trust with AI-based search engines like Google and dramatically increase organic revenue.

Authority First SEO Strategies Resource GuideGet started with our free resource guide to Authority First SEO™

Get our step by step process, free outreach templates, and more!

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We’ve worked with top brands:

View ecommerce case studiesView B2B case studies

“Fire&Spark™ increased our organic sales by 109%.”

Shawn Boyer

Founder, Anatomie

“These guys are the real deal.”

Jonah Lopin

CEO, Crayon.co

“If you want to work with a straightforward, talented agency…go with Fire&Spark™.”

Orlando O’Neill

Director of Marketing, Ministry of Supply

“You really have a feeling that you are working with the experts.”

Agata Krzysztofik

CMO, SimScale

“They brought a fresh perspective to our problems and integrated well with our team.”

Ryan Evans

Director of Design, Corey McPherson Nash

“Their expertise and enthusiasm for what they do is clear and they strive to deliver quality.”

Daniella Mekus

Marketing Copywriter

How we got started

Fire&Spark Founder & President, Dale Bertrand, studied artificial intelligence in grad school and now applies his knowledge to SEO and content marketing campaigns.

After noticing that most SEO specialists only rely on technical optimizations, Dale created the revolutionary Authority First SEO methodology which has been proven to double – or even triple – organic revenue for brands with a compelling mission, superior products, or unique brand story.

Dale now shares this philosophy at top industry conferences including Hubspot’s INBOUND, Digital Summit, and Content Marketing World. Learn more about Dale’s speaking experience here.

Dale Bertrand

Meet Our Team

Our hiring team carefully selects top recruits to ensure we have all the right people on our team! By gathering top candidates from world-class universities, experts on our SEO tools, and certified professionals, Fire&Spark is a passionate company ready to help you make an impact. Meet our Leadership team below!

Dale Bertrand

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Dale Bertrand

Founder & President

Founded Fire&Spark 15 years ago, strategized an SEO project for Nestle, and led GrabCAD to earn a 30x increase in organic traffic in only two years.

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Jessica Cummings

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Jessica Cummings

Director of Operations

15+ years experience in project management, strategy, and operations. Assisted in improving sales conversions, leading to a total revenue increase of 91%.

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Noah Goldfarb

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Noah Goldfarb

Client Services Manager

Managed SEO strategy and analysis for top brands including Citizen Watch and Speidel. Led Fire Dept. Coffee to double organic revenue in less than a year.

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Rachel Tisevich

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Rachel Tisevich

Senior Account Manager

Senior Strategist with 3+ years working on SEO for high-profile clients including JUUL and Total Mortgage.

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Hristina Shekerova

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Hristina Shekerova

Lead Digital Marketing Analyst

SEO expert with extensive knowledge on tools such as Ahrefs, Screaming Frog, and Google Data Studio. Lead Analyst for our project with JUUL UK, US & Canada.

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Katie Bedford

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Katie Bedford

Project Management

8+ years experience as a Certified Project Management Professional (PMP) and Certified Scrum Product Owner (CSPO).

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Our Core Values

We are a people-focused organization here to help team members with their personal and professional growth. We challenge one another with demanding and impactful work while simultaneously nurturing their well being.

We hold each other accountable to our 5 core values and revisit them as a team everyday while celebrating our team member core value stories.

Team First

Put team success ahead of personal glory and avoid unnecessary competition.

Passion for Learning

Pursue continuous learning with passion, enthusiasm and curiousity. Failures are expected and valued as learning opportunities.

Take Ownership

Celebrate successes and take full responsibility for negative outcomes. Always ask what you could have done better and never shift blame to others.

Get the Details Right

Sweating the small stuff is the difference between mediocre and magnificent.

Let the Data Guide You

Challenge opinions not supported by data. Evidence based on facts and hard numbers is the best basis for decision making.

Do these core values speak to you? If so, apply to join our team.

Join our team

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