Real Estate SEO Services
Your goal is to drive more organic leads for your real estate website. Our goal is to untap your website’s potential with our conversion-first SEO tactics.
Our Lovely Clients
How Our SEO Services Can Transform Your Real Estate Business
Given today’s highly competitive real estate market, finding ways to elevate your online presence above the competition is more important than ever.
Studies show that 96% of home buyers start the purchasing journey online. Ensuring these prospects land on your page is crucial to business success.
But landing on your page is just one part of the process. Transitioning that prospect into a client is critical to business success.
Unlike other marketing agencies that solely focus on boosting website traffic, our main focus is on converting your traffic. Our 20 years of SEO experience combined with our expertise in the real estate market, gives us the tools we need to take your marketing strategies to the next level.
Our real estate SEO for Revenue methodology focuses on increasing revenue—not just traffic. We help your real estate business attract prospects that are most likely to lead to conversions for your company. This provides better outcomes, more conversions, and a higher ROI.
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What High Impact Real Estate SEO Services Does Our Agency Provide?
1. KEYWORD RESEARCH AND SEARCH INTENT ALIGNMENT
While it’s important to identify which keywords have the highest search volume, it’s even more important to make sure that those keywords match the intent of the page you want to rank.
- Understand the search intent of keywords you are targeting. We evaluate the keywords you are currently targeting that lead to rankings, but not conversions. Does the ranking page match the search intent of users searching for that keyword? For example, “real estate agent boston” would be best targeted with a real estate agent directory or an optimized Google My Business listing, since the intent is to find real estate agents in the area.
- Develop content to target new conversion intent keywords. We develop a keyword strategy that ensures we only target search result pages that align with your service offerings and will capture leads.
2. CONVERSION RATE OPTIMIZATION
We start with conversion strategy before developing content strategy. As a result, you will develop an intimate understanding of your customer–specifically the questions they ask when making a buying decision and the messaging that will convert them into customers.
- Identify pain points customers have. What are the questions someone is asking themselves before buying their dream home? Do they want to compare neighborhoods or calculate their expected monthly payments? We recommend high impact ways to address these questions on your website.
- Align CTAs with your users’ journey. Based on your understanding of your customers’ motivations and pain points, we create custom call-to-actions with messaging that aligns with their search intent. Specifically, if the user is not ready to schedule an appointment, what other conversion paths should your site offer to nurture them?
3. Brand authority building
Brand authority is crucial for establishing credibility as a leader in the real estate market. We partner directly with you to build an SEO strategy that boosts your trustworthiness and authority.
- Develop engaging assets. Creating helpful assets on your site, such as a mortgage calculator that guides prospects through the buyer’s journey, can boost engagement and SEO ranking.
- Build trust factors. The trustworthiness of a website is crucial to build credibility with both Google and its users. We work with you to establish trust factors, such as case studies and content credentials, that will legitimize your real estate services and corresponding content.
6. CONTENT MARKETING For Real estate
While many SEO tactics help generate traffic, the content can—and should—focus on conversions. When you partner with Fire&Spark, we thoroughly audit your existing content to make it more engaging, SEO-friendly, and conversion-focused.
- Competitor strategy gap. We take a deep dive into your SEO competitors to identify their content marketing strategy. Then, we find the gap that competitors in your space are not capitalizing on.
- Alternative content format creation. Although blog content can drive traffic, oftentimes it is resource intensive and doesn’t lead to conversions. That’s why we identify if there are alternative content formats that will cost less to create and will lead to revenue. For example, location based housing directories, home buyer FAQs or niche mortgage rate calculator pages.
Are Our Real Estate SEO Services Right For Your Business?
Hone In On Revenue, Not Just Traffic
Getting a lot of traffic, but not a lot of leads? Maybe you’re focusing on the wrong kind of traffic.
For example, we worked with a real estate company that saw lots of traffic to their blog, but no leads. We quickly identified that their blog targeted low intent topics like “Best Places To Live In Florida”. While this blog ranked well and has some topical relevance, it has a much lower conversion intent.
Instead of continuing to focus on low conversion intent blog content, using our SEO for Revenue methodology, we developed a content strategy that honed in on conversion-focused keywords.
Interested in learning more about our SEO for Revenue methodology and how it can apply to your real estate business?
Frequently Asked Questions About Real Estate SEO
Does SEO Work For Real Estate?
Yes, SEO is an effective marketing tactic to grow your real estate business. It is important to note that a successful revenue SEO strategy will not just focus on rankings, but will also focus on content marketing, conversion rate optimization, understanding your users’ journey, and more.
What Is SEO In Real Estate?
SEO in real estate is Search Engine Optimization. SEO for real estate strategies ensure that the website is targeting keywords with high conversion intent, includes credible and authoritative content, and successfully reaches the target audience.
How Much Does SEO For Real Estate Agents Cost?
SEO for real estate agents is a very customized solution. We understand that every agent or real estate business is unique with its own set of goals and needs. We create tailored SEO marketing plans specifically designed to help your business generate more conversions.
How To Do SEO For A Real Estate Company
Here are 7 steps for real estate SEO:
- Conduct keyword research (and pay attention to search intent!)
- Optimize your website for best fit keywords.
- Ask for features in relevant directories and articles.
- Get local with niche location pages.
- Fix showstopper technical issues.
- Show off your expertise through thought leadership articles.
- Monitor results and adjust optimizations as needed.
Case Study
400% Increase In Leads Driven By Compelling, Customer-Focused Content
A tech-savvy mortgage company approached Fire&Spark with stagnated organic search traffic. Using a conversion-focused approach, Fire&Spark prioritized developing their target customer, understanding what compels their customers to convert, and building content that aligns with their unique search intent. This led to a 4X growth in organic mortgage leads.
