Authority First SEO™
What is Authority First SEO™?
Authority First SEO™ is the only SEO strategy that delivers a 2-3x increase in organic search revenue – even in competitive markets – for brands with a compelling mission, superior products, or unique brand story.
Recent advancements in search engine technology have put brands on the defensive.
And, yet, many continue to try to hack Google’s algorithm with technical SEO … only to
be left with an underwhelming 10% bump in traffic.
Learn how Authority First SEO delivers more traffic to your ecommerce site and
B2B lead capture pages.
The Authority First SEO™ Methodology
The Authority First SEO™ methodology can be applied in one of three ways based on the strengths of YOUR brand:
Build authority around your brand’s mission and the change you would like to see in your industry or in the world
Boost authority based on the superiority of your products or services compared to the competition
Develop authority around your brand’s story to drive customer and influencer engagement
“Authority First SEO™ is a game changer for search marketing. When I worked at Google, I learned that brands have to think long-term and align their SEO strategy with Google’s goals. Authority First SEO will future-proof your SEO by putting your brand out front.”
KEYEN FARRELL – Founder & CEO, Consistent Conversion
Authority First SEO™ is right for your brand if…
- Branding is the heart of your marketing strategy
- Your messaging resonates with core customers
- Word-of-mouth is driving some sales
- You have a long-term perspective on SEO growth
- Customer research drives your messaging
- You have at least one productive marketing partnership
Tiny Tags is a jewelry brand founded by Melissa Clayton. Their mission is to celebrate the journey of motherhood. Tiny Tags engages its community by giving moms a platform to share their stories and connect with other moms.
Their content tackles themes from heartwarming love to grief, infertility and loss. Instead of blogging about its jewelry products, In one blog post, a woman with diabetes relays her unexpected, yet incredibly rewarding journey to motherhood.
Tiny Tags grew its organic traffic with minimal technical SEO and lots of community engagement. Tiny Tags’ mission is an SEO force multiplier that drives customer engagement and influencer attention. By serving their community, Tiny Tags generated content, backlinks and engagement signals Google trusts. read more
Is Google’s AI Leaving Your Brand Behind?
Recent advancements in search engine technology have put many brands on the defensive. In 2021, Google ignores technical manipulations and seeks out brands that consistently deliver on their promises.
Authority First SEO™ Unlocks Multiple
Little known fact about modern search engines is that AI algorithms that are less responsive to technical manipulations. But, they still need to find the most trustworthy and useful content for searchers. Establishing authority and trust with search engines will unlock organic visibility that positions your brand in front of the right audience and accelerates the path-to-sale on all marketing channels.
Authority Drives Search Visibility
Content and messaging that resonates
Loyal customers that drive word-of-mouth
Relationships that convey trust and expertise
Generate the Signals that Lead to Rankings
Authority strategies generate backlinks, keyword targeted content, engagement, mentions, reviews, content partnerships — all of the signals that Google is looking for.
SEO “best practices” are constantly changing, but authority building has been a consistently effective SEO strategy since the first version of Google’s algorithm.
Apply for the Authority First SEO™ Discovery Session
Meet with our team to uncover the attributes of your brand that will unlock the authority your site needs to rank. Interested in learning more about how your brand could benefit from Authority First SEO™? Apply for an authority discovery session.
“Our Authority Discovery Session with Fire&Spark™ produced three game-changing ideas for our marketing. Their team is so smart. I love their structured brainstorming process. They helped us push the limits of SEO.”
ALISON CHEW – Founder, MealFinds