Authority First SEO Strategies
Download our free Authority First SEO Strategies Resource Guide
For most websites, the technical approach to SEO is ineffective in a world where search engines increasingly favor established brands. The answer is a more purposeful approach to SEO that resonates with your customers and search engines.
In this free resource guide, we provide resources for organizations that choose a story-driven approach to SEO. This novel approach to SEO is an extension of your brand strategy. It leverages authority building tactics, such as creating content that demonstrates your credibility, to generate the technical breadcrumbs that grow search visibility in AI search engines like Google.
This resources guide includes:
- The step-by-step Authority First SEO process
- Successful Authority First SEO campaign case study
- Authority First SEO outreach templates
Fill out the form below to get your free copy of the guide.
“Working with Fire&Spark™, we felt like someone led us back from exile. We simply never could have known or guessed all of the knowledge they imparted to us.”
Harte Weiner – CEO, Cambridge Editors
What is SEO Authority?
SEO Authority refers to how much Google trusts a certain website based on a combination of demonstrated on-site expertise, as well as the quality of the website’s mentions off-site. The higher a website’s authority is, the easier it will rank.
How do I build SEO authority?
To build SEO authority, you must demonstrate that you’re an expert in your industry or niche: publishing case studies, awards, certifications, testimonials, and unique content related to topics of interest in your field. Then, you should also foster relationships with media publishers that will help your content get seen and reviewed by a third party to boost your credibility.
How do I measure my website SEO authority?
To measure your SEO authority, you should measure the time a new content piece needs to rank somewhere in the top 10 or 20 positions on Google, look at the volume and ranking difficulty for keywords you captured, and see how many unique SERP features (PAA snippets, featured snippets, carousels, etc.) your content is getting.