What is SEO for Revenue?
SEO is evolving rapidly. Frequent algorithm updates, generative AI search results and intent competition are changing the SEO game. As a result, your SEO campaigns generate traffic, but fail to generate sales. SEO for Revenue™ is designed to generate conversions and sales—not just rankings and traffic. This methodology replaces keyword research with customer research, blog articles with structured content, keyword targeting with intent targeting and endless investment with strategic investment. You used to focus on search rankings with conversion optimization as an afterthought. With SEO for Revenue™, conversion strategy is baked into your SEO from the start.
SEO is Changing (rapidly)
Algorithm Changes
AI search engines are a game changer for SEO
Generative AI
Search engines will provide searchers with information and answers personalized to their needs
Intense Competition
Competition for search visibility is greater than ever
Optimize for Revenue, not Traffic
Introducing SEO for RevenueTM
SEO best practices are usually implemented without conversion optimization in mind. This leads to SEO campaigns that generate organic traffic, but not sales. At Fire&Spark, we craft SEO strategies with conversion as the primary goal – resulting in an entirely different approach to SEO. We’ve replaced the outdated “SEO for ranking” approach with our innovative SEO for RevenueTM framework.
Modern SEO for AI Search Engines
“Fire&Spark is focused on real business results and it shows on our bottom line.”
JOSIAH GALLO – Founder, Lazer Designs
Case Study
DIFF EYEWEAR
DIFF Eyewear Uses Alternative Content to Boost Organic Revenue 124% YoY
DIFF Eyewear is a brand that sells quality sunglasses, blue light glasses, and prescription glasses. The company wanted to rank for competitive eyewear industry keywords and increase organic revenue.
Their main pain point was not ranking for any of the highest value keywords in their space, such as “blue light glasses”. The search result pages were congested with educational pages along with collection pages of top players in the eyewear space, like LensCrafters and EyeBuyDirect. This suggests that customers not only search for eyewear keywords with the intent to purchase, but with the intent to learn.
In order to break into the search result pages, we knew we had to go beyond SEO “best practices”. By combining their product collection pages and educational content, DIFF Eyewear used a buy guide style collection page to differentiate themselves from competitors and provide useful information to empower users to purchase.
As a result, DIFF Eyewear skyrocketed from the 51st position to the 3rd position in only 3 months and now finds itself on the 1st Google search results page amongst industry giants such as Warby Parker. These new keyword rankings led to a 124% increase in organic revenue.
“Fire & Spark is the real deal. They know SEO better than anyone. They’re fun, easy to work with and most importantly, they deliver results.”
BRAD FLAHERTY – CMO, Fire Dept. Coffee
