Position your brand as a trusted source for patients and partners alike.
Craft strategies that balance innovation with regulatory requirements.
Connect with audiences who are actively seeking your solutions.
Stay ahead of shifting patient expectations and market trends.
To drive measurable growth in digital health, SEO must do more than attract traffic – it needs to connect the right patients with the right care at the right moment. Fire&Spark’s strategies are designed to build trust, ensure compliance, and deliver meaningful, patient-centric results.
Market Insight & Patient Behavior Analysis
We analyze patient search behavior to uncover search intents and content opportunities that align with their journey – from researching symptoms to finding care providers.
Additional consultations with providers, enrollment teams, and subject matter experts allow us to create a web experience that not only acquires patients, but also helps answer the burning questions they have about their health and care.
Trust-Centric Content Strategies
Our team drives medically accurate, empathetic content strategies that resonate with patients and adhere to healthcare compliance standards.
Our content strategies build authority and ensure that search engines, patients, and medical professionals alike recognize your brand as a trusted resource.
Lower Patient Acquisition Costs (CAC)
As the digital health market becomes more crowded and marketing platforms introduce new restrictions, customer acquisition costs are only increasing.
By focusing on high-intent organic keyword ranking opportunities and developing best-in-class web content, Fire&Spark deploys long-term organic growth strategies with significantly lower CAC than paid channels.
Technical Excellence with Healthcare-Specific Expertise
From optimizing site speed to ensuring mobile accessibility, we address every technical factor that influences search engine rankings and provide a seamless patient experience from landing through enrollment.
Local SEO to Reach Nearby Patients
With targeted location-based strategies, we enhance visibility for “near me” searches and help brick-and-mortar practices and telehealth providers effectively connect with patients in their service area.
An added focus on attracting patients with accepted insurance plans ensures that we connect with as many right-fit patients as possible.
Human-Oriented Authority Building
Using proven, data-backed tactics, we demonstrate your “real world” authority both on- and off-site, developing a genuine foundation of trust with both search engines and prospective patients.
Discover how transparent reporting, hands-on collaboration, and a commitment to actionable insights enabled Deep Centered to achieve sustainable acquisition, conversion gains, and community impact—moving beyond vanity metrics to real business outcomes.
“Whether you’re just getting started, like we were, or you’re looking to improve a program that’s not delivering, Fire & Spark brings a proven methodology that accelerates results. They know what works, so you end up spending less and acquiring patients faster.”
Chris Turitzin
Growth Advisor, Bicycle Health
“Fire and Spark does the hard work. They’re willing to do the research on your organization, on your competitors, on the work that you’ve done thus far. And so you know that the planning and preparation that goes into your strategy is as strong as it possibly can be.”
Kyler Shumway
Board Advisor, Deep Centered
“Our favorite aspect of working with Fire & Spark is their dedicated and adaptable team. We appreciated having consistent team members. They were not only committed to helping us navigate the ever-changing SEO landscape but were also incredibly receptive to our feedback.“
Kim DeMattia
Marketing Manager, Form Health
Our proven strategies have helped digital health organizations achieve measurable success.
We bring specialized understanding of digital health SEO to create solutions that meet the unique needs and complexities of the industry. Here’s why CMOs and marketing leaders trust us to deliver results:
We prioritize strategies that focus on patient education and empowerment, driving meaningful engagement with patients actively seeking care.
Our tools and strategies meet healthcare regulations while maintaining impact, ensuring your content is both compliant and competitive.
From enhancing patient experiences to improving online conversion rates, we align SEO with your broader marketing to support long-term growth and acquisition goals.
We design strategies that anticipate and adapt to algorithm shifts, emerging technologies, and evolving patient behaviors.
Custom dashboards, performance assessments, and our iterative approach ensure accountability, continuous improvement, and measurable ROI.
Inspiring Digital Health Marketers to Build AI-Resilient Patient Acquisition Strategies
Noah Goldfarb is leading the charge in future-looking digital health SEO content strategies. With deep expertise in navigating the evolving search landscape, Noah helps marketing leaders move beyond traditional SEO tactics to drive business-transforming results. He advocates for SEO’s potential as a low-CAC, highly scalable acquisition channel for digital health brands.
Noah challenges the old mindset that SEO is just about blogs and keywords. He believes the future of SEO isn’t just about rankings, but about creating uniquely valuable content experiences that build patients’ confidence, convert at a high rate, and stand strong amidst the shifts brought by generative AI.
We provide in-depth audits to uncover competitor strengths and weaknesses, identify untapped opportunities for content and technical improvements, and find where the insights can guide our SEO strategy for you to best capture more market share and position your brand ahead.
Want to outpace your competition?
Content is at the core of everything we do. Our approach includes high-quality, relevant content that speaks to your audience’s needs at every stage of their journey – from initial awareness to final purchase. Through content lifecycle management, we ensure your content stays fresh, impactful, and aligned with evolving market demands.
Ready to create content that converts?
We employ tried-and-tested strategies to enhance your website’s authority, improving rankings and establishing credibility in your industry. Through thought leadership, strategic partnerships and targeted link-building, we boost your online presence.
Let us help you establish authority and build trust.
Stay ahead of the curve with data-driven foresight. Using machine learning and predictive analytics, we anticipate search performance trends and provide recommended optimization, enabling us to refine, test and deploy SEO strategies in advance, ensuring you’re always one step ahead.
Let’s use data to future-proof your SEO.
Technical SEO is often oversimplified, but we understand how crucial it is to your success. Our comprehensive approach ensures every technical detail – from page speed to indexation and structured data – supports your visibility and conversion goals.
Time to optimize for peak performance.
Migrating to a new website can be a risky move, but with Fire&Spark, it’s an opportunity to grow. We handle the end-to-end SEO migration process, mitigating risks to traffic and rankings, ensuring that your search visibility continues to grow seamlessly.
Your migration shouldn’t be a disruption or downgrade in SEO.
The future of search is here. We craft strategies that align your content with the conversational AI outputs of platforms like ChatGPT, Bard, and Bing Chat, ensuring your brand thrives in the era of generative AI, now and as it continues to evolve and influence search trends going forward.
Embrace the AI-powered future of SEO.
Whether you’re on WordPress, Shopify, or another major platform, our experience runs deep. We understand the unique optimizations needed for each CMS, and customize our approach to ensure that your SEO strategy is seamlessly aligned with your platform’s capabilities.
Let your platform work better for you.
Your mission to connect with patients deserves strategies that prioritize trust, visibility, and measurable impact.
Speak with one of our strategists to discover how Fire&Spark can amplify your digital health initiatives with precision and expertise.
