34% Month-over-month Increase in Organic Revenue in 9 Months
A telehealth opioid use disorder (OUD) treatment provider reached out to Fire&Spark for an SEO strategy that could boost their web presence and increase organic conversions. They also hoped to create more educational content around their mission with a focus on ranking for keywords that people eager to start OUD treatment are likely to search.
This treatment provider aims to remove traditional barriers and reduce the stigma around opioid dependence by using a data-driven approach proven by clinical experts. Before working with Fire&Spark, the company only had 10 pages on their site and practically no organic traffic.
The telehealth company knew the first step to strengthening their site would have to start with content – lots of it. However, they weren’t sure what the content should look like or where to even start. Furthermore, they knew who they wanted to target with their service, but didn’t know how to effectively reach that audience.
Fire&Spark worked with the telehealth company to set meaningful goals and create an SEO strategy that would allow their business to achieve them.
After optimizing their existing landing pages and adding dozens of new ones, Fire&Spark then created a content strategy that targeted high purchase intent keywords to drive organic traffic and conversions. Not only that, but their FAQ and educational content quickly turned the company into an industry thought leader, helping them emerge above the competition in the search results long term.
Our Authority First SEO™ approach focused on selective and thoughtful keyword targeting, and a high quantity (and high quality) content strategy, which propelled this telehealth company to gain 650% more new users YoY.
“I like how Fire&Spark spans the entire spectrum of SEO work: content creation process, keyword identification, measurement, and website optimization. It’s great to know they are looking out for our entire SEO life, so we don’t need to worry about it.”
– Head of Product
Fire&Spark prioritized improving on-page ranking factors that would demonstrate the site’s authority within its industry. In recent years, Google has confirmed time and time again that expertise, authority, and trustworthiness are key to boosting rankings. Fire&Spark’s SEO strategy foregrounded optimizations for Google’s new definition of “authority”.
By leveraging the telehealth provider’s team of subject matter experts (their doctors) to create large quantities of high-quality, keyword-targeted content that their competitors couldn’t match, Fire&Spark’s SEO strategy successfully increased organic traffic and conversions from non-branded keywords with the right search intent. These results additionally led to a huge increase in organic revenue, page engagement, and keywords ranking in the top 3 positions.
The pillars of our Authority First SEO™ strategy were:
- Keyword research and metadata/on-page optimizations
- Authority-first content strategy
- Authority-building campaign
- Technical SEO audit and high priority fixes
Within only 9 months, the telehealth provider saw a 34% MoM increase in organic revenue plus 78x growth in organic clicks after adding nearly 400 new pages to the site. Additionally, the site was able to grow organic traffic twice as fast as their top competitors. The site also ranked in the top 3 positions for hundreds of new keywords, with a 4,160% increase in total ranking keywords and a 3,630% increase for keywords ranking in the top 10 positions.
Fire&Spark’s authority-first FAQ strategy brought in more than 50% of the total organic traffic to the site, and had an average growth rate of 46% MoM in organic traffic over the last year. When a core algorithm update hit in late 2021, leading to devastating SEO damage for many sites in the medical niche, this telehealth provider’s content was authoritative and trustworthy enough that their rankings and traffic growth actually accelerated.
Fire&Spark’s Authority First SEO™ enabled this telehealth company to achieve business-changing results in just a few months.
Interested in learning how your brand can benefit from Authority First SEO™?