SEO Terminology Glossary
SEO Vocabulary “Cheat Sheet”
Download our free SEO Vocabulary Cheat Sheet
In this free resource guide, we provide definitions for the most common SEO terminology you actually need to know in order to rank on the SERPs (or, should we say – Search Engine Results Pages).
Understanding important Search Engine Optimization phrases will help you effectively recognize and contribute to conversations within the current SEO landscape, better scope your own SEO strategies, and get insight into the vocabulary that SEO experts are using everyday.
This cheat sheet includes glossary definitions for:
- General SEO
- Authority Building SEO
- Technical SEO
- Google Analytics
- Google Search Console
Fill out the form below to get your free copy of the SEO Terminology Glossary cheat sheet.
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What is an SEO glossary?
An SEO glossary refers to a document describing specific terminology only used in the space of Search Engine Optimization. Although having the same concept, a “keyword”, “impression”, or “conversion” can mean vastly different things in SEO, PPC, or Social Media Marketing.
How large is the SEO vocabulary?
SEO consists of several different branches, most commonly narrowed down to three: on-site, off-site, and technical SEO. All of these branches have special terminology for their own respective fields, so the end vocabulary is very large.
An off-site SEO specialist may be concerned with the concepts of “link juice” or “authority scores”. An on-site SEO specialist, on the other hand, may be discussing “keyword gaps” and “search functions”. A technical SEO specialist will worry about “Core Web Vitals” and “crawlability” issues. It’s best to familiarize yourself with a comprehensive SEO glossary to be prepared to hold conversations in all three fields.
What does SERP mean?
The term SERP means “Search Engine Results Pages”. They refer to the pages Google and other search engines display for users after a user has entered a query into the engine and engaged a search function. Users mostly call these just “results pages”. SEO specialists, however, prefer the abbreviation “SERP”. The meaning of the term SERP is one of the most commonly asked SEO glossary questions.
Be sure to also check out our YouTube Best Practices SEO Checklist