Generate Sales Leads for Pixabililty’s SaaS for Advertising Agencies
Pixability came to us looking to grow. They needed to define their positioning in the video advertising market and generate leads for their SaaS offering. They had previously experimented with numerous digital channels (Google Ads, Email ads, SEO, events, etc) without much success.
Fire&Spark developed a content marketing strategy to target PR, marketing, and advertising agencies. In particular, we created a popular webinar series to generate leads for Pixability’s software. The strategy included targeted email, PPC and social to attract registrations and generate software demos.
“Fire&Spark developed a webinar marketing strategy that targeted principals at ad agencies and generated 1,600+ registrations for virtual events.”
We started by restructuring Pixability’s marketing analytics platform to integrate email, PPC and social campaign data. Then, we developed content that focused on pain-points experienced by PR and advertising agencies new to online video advertising. After analyzing the campaign data, we quickly realized that a few lead sources were driving the vast majority of webinar registrations and leads. Fire&Spark targeted our efforts and optimizations on these channels and massively increased our lead generation.
Fire&Spark built an audience from scratch, achieving over 1,600+ sign-ups for Pixability’s webinar series and generating hundreds of qualified leads.