To improve search rankings and grow organic sales, most ecommerce brands resort to the familiar technical SEO approach–fixing HTML tags, optimizing page templates and ...
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Blog
Dale Bertrand Featured on Earned Media Podcast
On the latest episode of the Earned Media Podcast, Fire&Spark Managing Director Dale Bertrand talks to digital marketing consultant Eric Schwartzman about cause-related ...
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How Purpose-Driven Digital Marketing Drove Multi-Million Dollar Growth: An Ecommerce Fire&Spark Fireside Chat
The jewelry-for-moms brand Tiny Tags went from a passion project in founder Melissa Clayton’s basement to a multi-million-dollar ecommerce business. On this Fire&Spark ...
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Why Reputation Matters for SEO
It’s not easy for search engines to choose the 10 best results for your query from 4 billion pages on the web. It takes sophisticated algorithms to efficiently crawl, filter ...
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It’s Time to Ditch Technical SEO
The technical approach to ecommerce SEO is no longer effective on its own. You can almost completely ignore the long list of technical issues your SEO consultant presents to ...
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