Fire&Spark™ President, Dale Bertrand, sat down with Jessica Lesesky, the Chief Revenue Officer for Spoonflower, a collaborative community with over one million designs from global independent
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Blog
Summit Recap: The Story Behind Every Purchase: Growing Sales With Content in 2021
At the May 12 Fire&Spark Ecommerce Marketing Summit, our panel of experts shared their strategic insights about understanding the story behind every purchase by abandoning the idea that
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How Marketers Can Build and Leverage Their Network to Improve SEO Rankings
Networking isn’t a strategy that comes to mind when building a marketing plan or crafting an SEO campaign. In fact, marketers don’t usually think of their professional networks as marketing
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Passionate Brand Mission Motivates Community Support
Fire&Spark President, Dale Bertrand, sat down with Brad Flaherty, the Chief Marketing Officer and Creative Director for Fire Dept. Coffee, a veteran-owned and firefighter-ran ecommerce brand
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How to Optimize Content for Sales Using Only 5 Metrics
The purpose of ecommerce marketing is to generate sales. Period. While content creation is a proven method to achieve this goal it is too often difficult to see why you are investing time and
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