If demand for your products spikes during the holidays, you have an opportunity to drive revenue with holiday SEO. The sooner you start planning your holiday SEO strategy and publishing content, the more holiday traffic you will get from search engines. The holiday SEO planning process involves thoughtful keyword research, creating optimized content for the
Read More
Many marketers with traditional sales and marketing backgrounds, struggle to wrap their heads around technical aspects of SEO. Fortunately, Shopify seeks to ease this learning curve with built-in SEO features. While Shopify’s built-in SEO features are enough for some online retailers, others may choose to invest in third-party SEO apps for additional functionality. We compared
Read More
Over the past two years, consumers have shifted their purchasing habits drastically from brick-and-mortar stores to online retailers. We wrote this report for the ecommerce apparel manager interested in improving their conversion rates. This report details how you can drive up your sales and increase customer lifetime value (LTV). It also covers details on how
Read More
Accelerated Mobile Pages (AMP) is an evolving technology with partial support for e-commerce functionality. The main benefits of implementing AMP include improvements in page load speed and user experience on mobile devices. AMP pages receive an indirect ranking boost in Google due to improved page load speeds. Several early adopters of AMP have reported increased
Read More
Amazon is hands down the biggest fish in the sea when it comes to online retail. The ecommerce behemoth captured over 43 percent of US digital commerce revenue in 2017, a 5 percent increase in market share from 2016. While the numbers may sound daunting for ecommerce brands looking to distinguish themselves in an increasingly
Read More
