The purpose of ecommerce marketing is to generate sales. Period. While content creation is a proven method to achieve this goal it is too often difficult to see why you are investing time and
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Blog
Authentic Networking Propels B2B Organization to Global Partnerships
On March 3, 2021 Fire&Spark President, Dale Bertrand, sat down with Kathryn Rose, Founder and CEO of wiseHer, a global knowledge marketplace that helps women business owners and professionals
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How to Improve Organic Bounce Rate for Ecommerce SEO By Understanding Search Intent
Bounce rate is an important metric for understanding customer behavior on your ecommerce website because it measures the effectiveness of your pages. Customers who bounce don’t buy. The key to
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Summit Recap: Grow Ecommerce Sales With Strategic Analytics
At the March 24 Fire&Spark Ecommerce Marketing Summit, our panel of experts shared their strategic insights for data optimization, teaching you how to get the most value out of your data,
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How micro-influencer partnerships can impact your SEO
Outdated “SEO best practices” that rely on technical manipulations are obsolete. Google’s AI is tuned to ignore technical optimizations to focus on content quality and visitor engagement. So,
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