When brands pursue content marketing strategies to improve their organic visibility, typically they produce a high volume of keyword-targeted blog posts expecting to improve search rankings and
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Summit V Recap: Outside-the-Box Content Tactics for 2021
At the December 16 Fire&Spark Ecommerce Marketing Summit, our panel of experts shared 2020 learnings in content strategy and fresh ideas to boost traffic and sales with content in 2021. Our
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Write for your audience, not your products
Most ecommerce brands use content marketing to pitch their products. But, content is more effective when it resonates with an audience. In our increasingly crowded digital world, only content
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How to Choose an Authentic Brand Mission
At Fire&Spark, we are firm believers in the power of mission-driven marketing. A mission gives a brand a compelling topic to create engaging and shareable content around. It also helps brands
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How to Get Influencer Endorsements with Mission-Driven SEO™
To improve search rankings and grow organic sales, most ecommerce brands resort to the familiar technical SEO approach–fixing HTML tags, optimizing page templates and pumping out more
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