Many brands publish FAQs on their websites. These FAQs serve an important role in customer service, but do little to attract new customers. Website FAQs tend to answer questions asked by current
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Uncategorized/Miscellaneous
How AI Will Transform the Way Marketers Work
When we think about applying AI to marketing, we often think about automation. Automation can be helpful for tasks like sending an email or scheduling social media posts. But, modern AI has the
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Killer SEO Strategies for Real Estate Through Content Creation
How has SEO changed within the last 5 to 10 years? When Google was first founded it was a rules-based search engine. It ranked websites based on the number and the quality of people linking to
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Content Over Keywords: How Targeting Search Intent Will Transform Your SEO
In the early days of SEO, optimization for Google was largely a technical game. Success in ranking on Google depended less on the quality of the content and more on checking off certain boxes:
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Authority First SEO: Crafting Content Marketing and SEO Strategy
SEO must be part of your strategy, but not just any optimized content is guaranteed to rank well. Even if a page is ranking well for a keyword, this doesn’t mean it’s guaranteed to convert
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