At the end of July, I attended the Marketing AI Conference 2023 (MAICON) in Cleveland. I expected to learn more about marketing AI tools, streamlined marketing workflows and how agencies are
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Uncategorized/Miscellaneous
Beyond Organic Traffic: SEO Content for Conversion
Marketers face the challenging task of increasing online sales amidst a rapidly evolving digital landscape. Traditional SEO practices often focus on boosting rankings and traffic. However, with
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Fire&Spark is Pivoting Our Agency
Today, we’re unveiling Fire&Spark 2.0. Why the change? Because the SEO industry is stuck in the past. So, we are innovating to transform the entire industry. Brands need SEO that generates
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What is Evidence-based SEO?
There are two ways to approach SEO — or any marketing endeavor, for that matter: Follow the best practices. Follow what works. The problem with SEO “best practices” But wait, aren’t they called
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Embracing Change: Why Fire&Spark is Pivoting Our Agency
Since 2008, our clients and partners have known Fire&Spark as an SEO agency. However, the digital marketing landscape is constantly changing. Fire&Spark is evolving to stay ahead of this
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