Many Shopify merchants make the mistake of overly-focusing on their product pages when doing Shopify SEO. And while product pages are absolutely the backbone of an eCommerce website, collection
Read More

Boston SEO & Content Marketing Agency | SEO Agency In Boston | Fire&Spark
Many Shopify merchants make the mistake of overly-focusing on their product pages when doing Shopify SEO. And while product pages are absolutely the backbone of an eCommerce website, collection
Read More
What is the first thing you see when reviewing a Google search engine results page? Do your eyes immediately focus on the title of each page? What about the URL? How about the meta description?
Read More
Moving from one URL ‘address’ to another in cyberspace avoids many of the perils of a brick and mortar move – no risk of strained muscles or broken glassware – but it comes with its own set of
Read More
There’s an ongoing feud in the eCommerce digital marketing world. It’s the battle of creativity vs. data-driven decision making. And it’s being fought by brand marketers and SEO strategists. The
Read More
Amazon is hands down the biggest fish in the sea when it comes to online retail. The eCommerce behemoth captured over 43 percent of US digital commerce revenue in 2017, a 5 percent increase in
Read More