There’s an ongoing feud in the eCommerce digital marketing world. It’s the battle of creativity vs. data-driven decision making. And it’s being fought by brand marketers and SEO strategists. The
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SEO Strategy
Scaling Modern SEO Campaigns: 5 Strategies to Use Now
Why is SEO so hard? Google’s algorithm is constantly changing and that’s the main reason why SEO can be so challenging. A situation that a number of us find ourselves in is losing
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Amazon eCommerce Strategy: How does Amazon Improve SEO?
Amazon is hands down the biggest fish in the sea when it comes to online retail. The eCommerce behemoth captured over 43 percent of US digital commerce revenue in 2017, a 5 percent increase in
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A Quick Guide to SEO for eCommerce Category Pages
We’ve observed that eCommerce websites usually spend a good portion of their SEO resources pushing individual product pages to the top of Google. As important as this is, you don’t want to
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How to Reduce Bounce Rate By Understanding Search Intent: A Beginner’s Guide
Bounce rate is an important metric for understanding customer behavior when visiting your eCommerce website because it measures the effectiveness of your pages. Customers who bounce don’t buy.
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