It’s not easy for search engines to choose the 10 best results for your query from 4 billion pages on the web. It takes sophisticated algorithms to efficiently crawl, filter and sort the entire
Read More
Uncategorized/Miscellaneous
It’s Time to Ditch Technical SEO
The technical approach to ecommerce SEO is no longer effective on its own. You can almost completely ignore the long list of technical issues your SEO consultant presents to you. Chasing SEO best
Read More
Why Your Ecommerce SEO Strategy Needs a Mission
Thanks to mission-driven brands like Beyond Meat and Warby Parker, we all know that brand purpose is an incredibly powerful marketing asset. But many marketers don’t realize that any brand can
Read More
How Purpose-Driven Digital Marketing Strategy Generated Multi-Million Dollar Growth: An Ecommerce Fire&Spark Fireside Chat
Tiny Tags began as a passion project in founder Melissa Clayton’s basement. Now, it is a multi-million dollar ecommerce business with nearly 100,000 Instagram followers and endorsements from
Read More
Summit IV Recap: Accelerate Ecommerce Sales with Purpose-Driven Marketing
At the September 24 Fire&Spark Ecommerce Marketing Summit, our panel of experts discussed why brand purpose is a digital marketing strategy force multiplier and provided actionable steps for
Read More