On February 10, 2021 Fire&Spark President, Dale Bertrand, sat down with Nancy Youssef, Founder of award-winning women’s e-commerce marketplace, Curves With Purpose. The retailer celebrates
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Uncategorized/Miscellaneous
Why Your E-Commerce Site Needs a Customer Intimacy Strategy
Give More Attention to Your E-Commerce Customer Experience and Google Will Reward You If you’re looking to increase your website traffic and improve your search engine rankings, technical
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Building Organic Ecommerce Visibility with Educational Content
When brands pursue content marketing strategies to improve their organic visibility, typically they produce a high volume of keyword-targeted blog posts expecting to improve search rankings and
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Write for your audience, not just for SEO!
Most ecommerce brands use content marketing to pitch their products. But, content is more effective when it resonates with an audience. In our increasingly crowded digital world, only content
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Dale Bertrand Featured on Earned Media Podcast
On the latest episode of the Earned Media Podcast, Fire&Spark Managing Director Dale Bertrand talks to digital marketing consultant Eric Schwartzman about cause-related SEO, the future of
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