Incorporating your products into articles posted on your ecommerce website can be a great way to attract more traffic and new users to your business.
There are several effective ways to feature your products in your articles. These include linking to your products, highlighting them in images throughout your article, and adding “call-out boxes” with promotional content separate from the editorial content.
When choosing which method is right for you, avoid detracting from the mission of your article, which is to provide useful content that ranks and attracts backlinks.
1. Without overdoing it, link to your products and add product photos throughout your article.
Try weaving links to your products throughout your article. These consistent links will draw readers’ attention to both the text of your article and your products.
In this Starbucks blog post, the author incorporates photos of Starbucks products throughout the article, and links to various products within the photos’ captions. In this example, both the product featured in the photo and other relevant products are featured in the caption.
Depending on the article, consider inserting photos of your products. For example, if you have lifestyle shots relevant to your article, place these photos throughout your article. Add captions under each of these shots, including links to your products within these captions. This strategy will help your product photos to flow with the article
In this Uniqlo blog post, a model is pictured wearing certain Uniqlo products, which are linked in a “Shop the
If you’re looking to attract customers through consumer- facing blog posts, incorporating your products into your content is a great way to drive traffic and increase sales on your eCommerce website. However, today’s consumers don’t want to be overtly marketed to when reading content on your site. Read on to learn how to sell products on a blog, while still providing site visitors with the quality content they seek.
There are several effective ways to feature your products in your articles that subtly encourage your customers to make a purchase. These include linking to your products, highlighting them in images throughout your article, and adding “call-out boxes” with promotional content separate from the editorial content.
When choosing which method is right for you, avoid detracting from the mission of your article, which is to provide useful, authoritative content that ranks and attracts backlinks.
1. Include Photos and Captions That Link to Your Products
When deciding how to sell products on a blog, consider weaving links to your products throughout your consumer-facing blog post, but be careful not to overdo it. This consistent linking will draw readers’ attention to both the text of your article and your products.
Including lifestyle shots of your products relevant to the article can also help keep your readers engaged. Be sure to add captions under each of these shots that feature links to your products in natural ways.
This Starbucks blog post is a great example of how to write a blog for an e-commerce website that subtly encourages readers to visit product pages. It incorporates creative images of Starbucks products throughout the article and links to the featured product within each caption.
Depending on the article, consider inserting photos of your products. For example, if you have lifestyle shots relevant to your article, place these photos throughout to break up the text and keep readers engaged. Like Starbucks, add captions under each of these shots, and include links to your products within these captions. This strategy will help your product photos to flow better with the article.
Uniqlo also provides a great example of how to write a blog for an e-commerce website that directs readers to product pages, without distracting them from the article. They interviewed inspiring employees and included photos of them wearing trendy Uniqlo outfits. Within the captions they provided links that direct to a page where the reader can buy the entire look.
2. Feature Call-to-Action Buttons
Call-to-action (CTA) buttons can help your products stand out from the rest of the text. Try featuring CTAs throughout your consumer-facing blog post in a visually-engaging box that includes a product photo and promotional content related to the topic of the article. By placing them separate from the editorial content, you can attract attention to your product content without detracting from the mission of your article.
At the end of this HubSpot blog post, a CTA box is used to highlight a new report released by the company that users can download. The content of the report is well-tailored to that of the article itself. As a result, readers will be more likely to complete the desired conversion, in this case downloading the report, and become more invested in HubSpot’s resources.
3. Include Links Within the Text
Even without product photos, incorporating your products into your articles through a simple linking strategy can help direct readers to product pages, and also increase your domain authority. Consider adding promotional content after the article is already ranking well in search results to maximize your chances of success getting backlinks.
This Spotify Blog Post about Hans Zimmer features links to his most popular soundtracks and playlists that can be streamed using Spotify’s software, but does not include images of the albums throughout the article.
So, How Do I Generate Customers Through Blog Posts?
Generating customers through blog posts is easiest done by strategically placing links throughout content your target audience will want to read. Some strategies include featuring visually appealing call-to-action buttons and photos with product links in the captions. You can also include links throughout the copy of your blog post, where they fit naturally.
If you’re looking to start a blog to supplement your e-commerce business or started one but haven’t seen traffic and sales increase, check out our expert eCommerce SEO services.
