Incorporating your products into articles posted on your ecommerce website can be a great way to attract more traffic and new users to your business.
There are several effective ways to feature your products in your articles. These include linking to your products, highlighting them in images throughout your article, and adding “call-out boxes” with promotional content separate from the editorial content.
When choosing which method is right for you, avoid detracting from the mission of your article, which is to provide useful content that ranks and attracts backlinks.
1. Without overdoing it, link to your products and add product photos throughout your article.
Try weaving links to your products throughout your article. These consistent links will draw readers’ attention to both the text of your article and your products.
In this Starbucks blog post, the author incorporates photos of Starbucks products throughout the article, and links to various products within the photos’ captions. In this example, both the product featured in the photo and other relevant products are featured in the caption.
Depending on the article, consider inserting photos of your products. For example, if you have lifestyle shots relevant to your article, place these photos throughout your article. Add captions under each of these shots, including links to your products within these captions. This strategy will help your product photos to flow with the article.
In this Uniqlo blog post, a model is pictured wearing certain Uniqlo products, which are linked in a “Shop the Look” caption below the photo. This provides better flow throughout the article and allows readers to navigate to pages of the products in which they’re most interested.
2. Add “call-out boxes” separate from the editorial content.
Use call-out boxes to attract attention to your product content. These include a product photo and promotional content related to your article, and they can help your products stand out from the remainder of the text.
At the end of this Hubspot blog post, a callout box is used to highlight a new report released by the company that can be downloaded by users. The content of the report is well-tailored to that of the article itself. As a result, readers will be more likely to download the report and become more invested in HubSpot’s resources.
3. Mention the products in the article using links, but no photos.
Finally, you can incorporate your products into your articles through a simple linking strategy. Even without inserting product photos, you’ll help bolster your domain authority. To maximize the chances of getting backlinks to your article, try adding the promotional content after the article is already ranking in search results.
In this Spotify blog post, the author links to soundtracks that can be streamed using Spotify’s software, but does not include images of the software throughout the article.
There are several ways to draw attention to your products in articles on your ecommerce site. By linking to your products, incorporating product photos into your article, and using call-out boxes, your readers will soon become customers.
