Today, we’re unveiling Fire&Spark 2.0.
Why the change? Because the SEO industry is stuck in the past. So, we are innovating to transform the entire industry.
Brands need SEO that generates sales, not just rankings and traffic.
We’ve spent the last year reviewing our campaign performance data to craft modern SEO strategies that meet our clients’ need for tangible business impact from SEO.
It turns out that SEO campaigns that drive conversions require a fundamentally different approach than rankings -focused SEO campaigns.
The SEO industry needs a reset.
We are replacing keyword research with customer research, endless SEO investment with focused SEO investment, traffic acquisition with customer acquisition, and blog articles with unique content formats that drive traffic and conversions.
With today’s announcement, we are launching our campaign to shift the SEO industry away from “SEO for rankings” towards a conversion focused approach that we call “SEO for Revenue”.
What to learn more?
Read our article below to hear more about the rationale behind our pivot.
Apply for the SEO for Revenue Discovery Session
Meet with our team to uncover how the right content strategy can convert organic rankings into scalable revenue. Interested in learning more about how your brand could grow conversions from SEO for Revenue? Apply for an SEO for Revenue Discovery Session