How Important Are Online Reviews in Healthcare Marketing?

Nearly three-fourths of all prospective patients will choose a healthcare provider based on their online reviews. As such, having an online review strategy is crucial for healthcare marketing in 2023.

A recent survey revealed that nearly 72% of patients consider online reviews before booking an appointment with a healthcare provider, and an equal percentage of patients will opt for healthcare providers with a minimum 4-star rating on online review platforms.

Likewise, over 60% of users will make a conversion directly on a business’s Google Business Profile, without necessarily visiting their website prior.

Organic search is a big part of healthcare marketing in general, as most patients start investigating their health by Googling their symptoms. It’s crucial for healthcare providers to create content that captures the attention of these searchers, both for new brand awareness acquisition, as well as demonstrating your expertise for patients in the consideration stage.

Once a patient is aware of your institution, they will want to research experiences from past patients before making a call to your office. Aside from having a Google Business Profile & profiles on other review platforms, having on-site testimonials from past patients will assist this process, as well.

Need more assistance with online marketing for healthcare? Check out Fire&Spark’s Healthcare Content Marketing & SEO Services:

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