What Is A SERP Feature?

A SERP, or a Search Engine Results Page, is the response page to a search engine query. A SERP feature is any element included in the search results that is not a traditional website listing.

While a Google result usually brings to mind a website listing, a SERP includes much more than a list of websites. As Google continues to experiment with AI, search results even include AI-generated results to questions. Below are a few of the most common SERP features that can be found on Google:

1. Featured Snippets

These boxes at the top of the search results page offer a CliffNotes-style summarized answer to your search query. 

2. Knowledge Panels

Knowledge Panels include comprehensive information about entities like people, places, companies, and things. 

3. People Also Ask

This feature includes a list of related questions to your original query, each with its own dropdown to give you the answer right then and there.

4. Image Packs

These sections display a grid of images relevant to the search query. Users can browse these images for visual information or inspiration.

5. Local Packs

For location-based searches, Google displays a map and listings of nearby businesses or establishments relevant to the query. Users can find local restaurants, shops, or other points of interest.

Have any questions about getting your website on the SERPs?

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