Content SEO involves optimizing the content of a website (text, images, video) to make it relevant and engaging for the target audience, while Technical SEO involves optimizing the technical elements of a website to make it more accessible and understandable for search engines.
For businesses considering investing in SEO, it’s important to understand the difference between Content SEO and Technical SEO.
The goal of Content SEO is to create an engaging experience for readers while helping search engines to better understand the content’s relevance. Content SEO ensures you’re creating content that’s both driving sales and is optimized for various keywords and search features (featured snippets, people also ask box answers, rich recipe results, image results, etc).
Because content is the backbone of SEO, many companies invest exclusively in content SEO, dismissing technical optimizations entirely. Technical SEO nowadays also has a bad reputation as an outdated practice. There’s truth to that statement – many technical SEO tactics used just two or three years ago now no longer provide much benefit, while content marketing is only becoming more and more advanced.
However, technical optimizations ensure that search engines can crawl and index the website effectively. After all, if Google can’t see your content, the content won’t rank. Technical SEO also involves improving website speed and performance, optimizing for mobile devices, and ensuring the website is secure. While all of these improvements are made to please Google’s algorithm, technical SEO can also significantly improve the on-site user experience.
Both Content SEO and Technical SEO are important for a successful SEO strategy. When done together, Content SEO and Technical SEO can help companies achieve higher rankings on search engine results pages, driving organic traffic to their website.
Businesses looking to invest in SEO should keep both content and technical strategies top-of-mind if they want lasting success with their campaigns.
Contact Fire&Spark to get a free opportunity analysis and learn if your website requires content marketing or technical SEO services – or perhaps both!