How Much Does Ahrefs Cost?

Ahrefs offers a variety of pricing plans to cater to different needs and budgets, with the lowest cost plan at $99 per month and the highest at $999 per month. Below, we provide a quick breakdown of the different plans and their costs.

But first, what is Ahrefs?

Ahrefs is a comprehensive SEO software suite known for its massive backlink index and tools for keyword research, competitor analysis, rank tracking, and site audits. It helps website owners and marketers improve their search engine optimization and organic traffic.

Ahrefs has 4 different plans offered, with different price points and features:

Lite Plan: Starting at $99 per month, this plan is ideal for solopreneurs or small businesses. Features include:

  • Rank Tracker: Track daily rankings for 750 keywords.
  • Backlink Analysis: Explore backlinks for one domain.
  • Site Audit: Audit up to 25,000 pages per project.
  • Content Explorer: Discover high-traffic content ideas.
  • Keyword Explorer: Generate keyword ideas and analyze search volume. Create up to 50 keyword lists to organize high-value keywords. 
  • Historical Data: Analyze keyword and backlink data changes up to 6 months back.


Standard Plan: At $179 per month, this plan is suitable for medium to large businesses. Features include:

  • All Lite plan features +:
  • 2,000 tracked keywords: Monitor SEO progress for more terms (compared to 750 keywords in the Lite Plan).
  • Access to Content Explorer: Research various content ideas.
  • Access to Portfolios: Monitor the SEO performance of 100 URLs.
  • Up-to-date SERPs: Shows the most recent SERPs rather than cached SERPs.
  • Batch Analysis: Pull metrics for up to 200 URLs.
  • Historical Data: Analyze keyword and backlink data changes up to 2 years back.


Advanced Plan: Costs $399 per month and is perfect for small to medium-sized agencies or larger companies. Features include:

  • All Standard plan features +:
  • 5,000 tracked keywords: Monitor ranking for even more terms.
  • More domain tracking for Portfolios: Track the performance of 250 URLs (compared to 100 URLs in the Standard Plan).
  • Site Audit Pro: Schedule automatic crawls.
  • Web Explorer: Allows more advanced searches across indexed pages, domains, and links.
  • Looker Studio integration.
  • Historical Data: Analyze keyword and backlink data changes up to 5 years back.


Enterprise Plan: Priced at $999 per month, designed for enterprise-level users. Features include:

  • All Advanced plan features +:
  • More domain tracking for Portfolios: Track the performance of 1,000 URLs (compared to 250 URLs in the Advanced Plan).
  • 10,000 tracked keywords: Monitor SEO performance for a vast array of terms.
  • Custom user and credit limits.
  • Unlimited historical data.


Please note that these are just the monthly starting prices, and there are annual plans available that offer sizable discounts For instance, paying annually for the Advanced plan brings the monthly cost down from $399 to $333 per month. 

Here are some factors to consider when choosing a plan:

  • Number of websites you manage.
  • Number of keywords you want to track.
  • Features you need: All plans include core features like site audit, competitor analysis, and rank tracking, but some advanced features are only available in higher tiers.

Additional Considerations:

It’s important to keep in mind that most SEO agencies already have plans for SEO tools like Ahrefs. If you are planning on working with an SEO agency in the future, you may want to hold off on purchasing an Ahrefs subscription.

Have more questions about how your business can improve its SEO practices?

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