SEO matters in healthcare as it helps organizations reach patients who are searching for healthcare services online. SEO also helps healthcare providers establish trust and credibility in their niche while also improving patient engagement and satisfaction.

Healthcare organizations are increasingly turning to digital marketing strategies like SEO to reach patients who are searching for healthcare services online. Google reports that 1 in 20 searches is health-related: ranging from symptom-checking, to reading about medication interactions, or learning more about confirmed conditions.

By optimizing their website and online content, healthcare organizations can improve their visibility in search engine results pages (SERPs) for said health-related queries and attract more qualified traffic to their website. This can help healthcare organizations reach patients who may not have heard of them otherwise – improving patient acquisition.

In addition, SEO can also help healthcare organizations improve patient engagement and satisfaction. By providing relevant content to patients in a language they understand, healthcare organizations can improve patient education and help patients make more informed decisions about their healthcare. This can lead to better health outcomes and higher patient satisfaction.

There is also a plethora of health-related FAQs patients are asking online that don’t have adequate answers on Google just yet. By providing answers to these questions and closing the information gap, your website can become the go-to resource for those topics.

Finally, SEO can help healthcare organizations establish trust and credibility with potential patients. By providing valuable and informative content on their website and demonstrating expertise in their field, healthcare organizations can position themselves as trusted authorities in the healthcare industry. This can help to build brand loyalty and improve patient retention.