Do Tags on Shopify Help with SEO?

Product tags on Shopify help with SEO primarily by improving internal linking, but they may also help your SEO efforts by making it easier to target long-tail keywords if they’re implemented correctly.

Every product tag on Shopify, by default, creates an archive page on your website that displays all products that have been marked with that tag. This creates a better flow of PageRank and authority signals through your site as products with similar properties are now all directly interlinked via the tagging system.

Learn More About PageRank Flow Here

Depending on the search volume, these tag pages could also open the opportunity for long-tail keyword targeting by optimizing and personalizing your tag archive pages. For example, an online retailer that carries sneakers may want to have a special collection pulling out just “white sneakers”, and target the keyword “white sneakers” separately from sneakers in general via the said tag archive page.

Not every product property needs to become a tag. The tagging functionality may also be misused by creating too many tags, which create a large number of spammy archive pages that objectively serve no value for users or SEO.

Tags are similar to Shopify Collections. The main difference is that your Collections usually follow the types of things you’re selling (shirts, sneakers, jackets), while tags are usually assigned for item properties (color, style, material…). Learn more about SEO for your Shopify Collections here:

How To Do SEO Optimizations On Shopify Collection Pages

Need help with your website strategy? Check Fire&Spark’s service offering for Shopify websites:

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