Telehealth Provider Grows Organic Clicks by 479% with Q&A Content in Only 8 Months!
A telehealth provider that runs a physician-assisted medical weight loss program approached Fire&Spark for help with enrolling new patients quickly. The provider was interested in increasing their patient sign-ups by expanding awareness of medical weight loss services via organic search visibility. Fire&Spark developed a Q&A content strategy that allowed them to attract new patients and increase organic metrics on the site.
Moreover, the telehealth provider had stagnant organic traffic and was nervous about what to expect over the upcoming years. They wanted to increase organic visibility and outrank competitors.
Solution
Fire&Spark worked with the telehealth provider to create an SEO strategy that would allow their business to enroll more patients and expand nationally through new, optimized Q&A website content.
After adding Q&A content to their existing landing pages, Fire&Spark created new Q&A content that targeted high conversion-intent keywords to drive organic conversions. Our Q&A content strategy helped them rank for and increase traffic from non-branded queries. This Q&A content, in addition to their blog content, helped the telehealth provider emerge as an industry thought leader and sit above competition in the search results.
Methodology
Fire&Spark successfully increased this telehealth provider’s organic traffic, conversions, and non-branded keyword rankings with a powerful Q&A content strategy that prioritized existing content optimization, in-depth keyword research, and targeted content development.
The pillars of our Q&A SEO content strategy were:
- Optimization of all existing site content
- Targeted keyword research to understand the questions their customers were asking when making a medical decision
- Recommendations for new blog topics
- Creation of new landing pages
- Implementation of a Q&A content hub
- Collaboration with their internal subject matter experts to increase content authority and trustworthiness
- Ongoing keyword research for additional content opportunities
Results
Fire&Spark’s Q&A content strategy resulted in a 479% increase in organic clicks to the telehealthprovider’s website after only 8 months! At the start of our engagement, the provider was only receiving 28 clicks on average, but within 8 months we helped grow that to over 1,740 clicks!
Additionally, impressions have seen an equally impressive boost with an increase of 6,893 more impressions month-over-month than when the client first started with us. Fire&Spark helped the telehealth provider grow their organic impressions from 2,230 to 48,400 across all of their FAQ content pages.
Most importantly, the online clinic recorded significant increases in the number of impressions for non-branded queries. The number of non-branded impressions to the blog increased 58.79% month-over-month, and both impressions and clicks doubled on their Q&A hub – within one month!
Overall, the number of organic landing pages had a 32% increase month-over-month, indicating that more pages were being included in the search engine’s index and were available for new patients to discover in the search results. This helped the client rank for some valuable medication-related keywords they cared about – resulting in 9.29x the number keywords they were ranking for when they first approached Fire&Spark!
Fire&Spark’s SEO content strategies enabled this telehealth provider to achieve incredible results within only a few months, thanks to our powerful Q&A content strategy!
