• Skip to content
  • Skip to footer

Fire&Spark™

Boston SEO & Content Marketing Agency | SEO Agency In Boston | Fire&Spark

  • About
  • Authority First SEO™
  • Services
    • Ecommerce SEO
    • Healthcare SEO
      • Healthcare SEO
      • Mental Health SEO
      • Telehealth SEO
    • Cybersecurity SEO
    • B2B SEO
    • SEO Training
  • Resources
    • Reports
    • Videos
    • Case Studies
    • Blog
    • SEO FAQs
  • Contact

Goat

Goat

87% Organic Traffic Increase in 6 Months

Buying rare, collectible sneakers online is fraught with danger. Goat.com is the safest way to buy and sell sneakers online. Goat.com features 75,000 sneakers on its ecommerce website, and verifies the authenticity of every pair of shoes listed by a third party seller.

Goat.com wanted to maximize the value of its product listings to increase sales from organic traffic by 10x over the next couple of years. This aggressive sales growth was achievable by an SEO strategy that leveraged strong user growth to generate more listings that ranked well for hundreds of thousands of relevant keywords.

Goat

Solution

Fire&Spark™ began the project with keyword research to understand the high value long tail and head terms used by GOAT’s customers to find sneakers online. Then, our team fixed technical issues on goat.com that prevented search engines from properly crawling and indexing the website.

We researched competing SEO strategies used by online shoe retailers and developed an SEO strategy designed to significantly grow the number of listings indexed in Google and optimize them for the right keyword phrases.

This SEO strategy involved fundamental changes to the architecture of the website, including implementation of tagging, optimizing product copy, important changes to HTTP server response headers and a sitemap reorganization.

“We executed the project in two phases, starting with research and then moving on to execution.”

Methodology

The keyword research focused on long tail keywords used by sneaker buyers to find specific products. Our goal was to rank well in search engines for thousands of these keywords.

Then, our team conducted a technical SEO audit of their existing website and researched competing SEO strategies in their space.

After implementing fixes for high priority technical issues, Fire&Spark™ prepared an SEO strategy designed to:

  • Increase the optimized marketplace content indexed in search engines
  • Optimize their ecommerce website for high value keywords
  • Improve the authority of the site with link building

Next, Fire&Spark™ defined a website architecture for GOAT’s marketplace to optimize the website as it scaled to hundreds of thousands of product listings.

Key points of the website architecture plan included:

  • Build a taxonomy for the sneaker marketplace to help search engines organize the product listings
  • Maximize rankings for transient product listings with internal linking structure
  • Develop SEO landing pages specifically designed to target high value keywords
  • Define mobile strategy
  • Optimize search engine crawl rate and indexation
  • Define onsite faceted search implementation for SEO
  • Select a JavaScript framework and JavaScript Navigation components
  • Implement proper HTTP response headers
  • Optimize product images for image search
  • Organize sitemaps to measure and increase indexation

Results

As the marketplace attracted more users and product listings, Fire&Spark™ optimized GOAT’s SEO rankings and increased organic traffic by 87% in 6 months.

Talk to a Strategist

 

Footer

Logo

Fire&Spark

Footer Menu 01

  • Home
  • About
  • Authority First SEO

Footer Menu 02

  • Contact
  • Legal
  • Careers

Certifications

Certifications

  • Google Partner
  • Google Ads Certified
  • Google Analytics Certified
  • Shopify Expert Partners

Search

  • LinkedIn
  • Facebook
  • Instagram
  • Youtube
  • Twitter

Best SEO Agencies in Boston Bureau of Digital

50 Milk Street, 16th Floor, Boston, MA 02110, USA | 1.877.214.5385

© 2019 Fire&Spark™, All Rights Reserved.