Revenue Generating, Authoritative Content Doubles Organic Transactions
A consumer electronics company approached Fire&Spark because they wanted to increase organic traffic, conversions, and revenue. The company designs and manufactures portable, lightweight laptop monitors to increase productivity. Fire&Spark focused on positioning the company as a leader on search engine results pages and within their industry through informational, authoritative content, leading to a boost in organic revenue as a direct result of the search engine visibility and brand awareness that our SEO strategies generated.
To achieve the client’s goal of driving high conversion intent traffic to their website, Fire&Spark created content and link building strategies that would target a wide range of search intents. We built a combined strategy that focused on obtaining product reviews for valuable backlinks along with comparison content that targeted direct competitor keywords after noticing a gap in this content online.
By targeting longtail purchase-intent keywords, we optimized the existing content on the client’s site to drive more organic traffic and conversions. We then created a new FAQ to enhance internal linking and propelled the site’s authority with strategic link building outreach to relevant high domain authority websites. Our authority building campaign prioritized personalized messaging, contact research, and outreach around the company’s mission rather than its products, resulting in a higher response rate. Lastly, Fire&Spark created use-case pages for the company’s various audience personas to reach these audiences and increase conversions more effectively.
By focusing on a variety of content mediums, such as use-case pages, comparison pages, and FAQs, we were able to move away from resource-intensive blog content. This manifested in more content being published at a faster rate.
Our Conversion-First SEO strategy included:
- Fixing minimal technical issues on the site so that Google could accurately crawl the pages
- Keyword research that identified high-value purchase-intent keywords for optimizing the site’s existing content
- A 360-degree authority-building campaign that focused on increasing website engagement and backlinks
- A content strategy that prioritized new comparison and review content to target informational keywords with purchase intent
Fire&Spark boosted the consumer electronics company’s domain authority from 31 to 72 according to Ahrefs. The company also doubled organic transactions and increased organic traffic by 60% since the start of our engagement. Fire&Spark also increased the company’s organic keywords by over 3.5 times!
Fire&Spark’s authoritative, conversion-first strategies enabled this company to achieve rapid results in only a matter of days.
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