Fire&Spark

Boston SEO & Content Marketing Agency | SEO Agency In Boston | Fire&Spark

Consumer Electronics Company

Content Strategy Increases Organic Traffic by 60% in 8 Months

A consumer electronics company approached Fire&Spark because they wanted to increase organic traffic, conversations, and revenue. The company designs and manufactures portable, lightweight laptop monitors to increase productivity. Fire&Spark focused on positioning the company as a leader on search engine results pages and within their industry through informational, authoritative content, leading to a boost in organic revenue as a direct result of the search engine visibility and brand awareness that our SEO strategies generated.

Solution

In order to achieve the client’s goal of driving high conversion intent traffic to their website, Fire&Spark created content and link building strategies that would target a wide range of search intents. We built a combined strategy that focused on product-for-post authority building for valuable backlinks along with comparison content that targeted direct competitor keywords after noticing a gap in this content online.

Methodology

By targeting longtail purchase-intent keywords, we optimized the existing content on the client’s site to drive more organic traffic and conversions. We then created a new FAQ to enhance internal linking and propelled the site’s authority with strategic link building outreach to relevant high domain authority websites. Our authority building campaign prioritized personalized messaging, contact research, and outreach around the company’s mission rather than their products, resulting in a higher response rate. Lastly, Fire&Spark created use-case pages for the company’s various audience personas to more effectively reach these audiences and increase conversions.

Our Authority-First SEO strategy included:

  • Fixing minimal technical issues on the site so that Google could accurately crawl the pages
  • Keyword research that identified high-value purchase-intent keywords for optimizing the site’s existing content
  • A 360-degree authority building campaign that focused on increasing website engagement and backlinks
  • A content strategy that prioritized new comparison and review content to target informational keywords with purchase intent

Results

Within 8 months, Fire&Spark boosted the consumer electronics company’s domain authority from 31 to 72 according to Ahrefs. The company also increased organic revenue by 34% YoY and increased organic traffic by 60% since the start of our engagement. Fire&Spark also increased the company’s organic keywords by over 3.5 times!

In only 4 months, our link building strategy earned high quality backlinks from 39 sites, 21 of which have a DA over 50. Additionally, since publishing 10 use-case pages around the same time, they have generated over 7,000 impressions and 10 clicks.

In less than 10 days, our comparison content generated 55 clicks, 250 impressions, and $500 in revenue. Our client is now ranking in the 1st position on average for a direct competitor comparison page.

Fire&Spark’s Authority First SEO™ strategies enabled this company to achieve rapid results in only a matter of days.

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