Primarily, blogging can help SEO by educating your potential customers & answering questions they are searching for. By writing high-quality, educational content, your website has the potential to rank for informational keywords in search results, attracting more top-of-funnel users to your website.

Blogging can also help a website establish topical authority in its respective industry or niche. A well-written blog post can include keywords and phrases that are relevant to the website’s business, products, or services. This can help search engines better understand what the website is about, improving its ranking for more related keywords and phrases. 

Furthermore, a blog post can provide an opportunity to include internal and external links, which can help improve the website’s overall link profile and trust signals. Lastly, blog content has the highest potential to get natural backlinks, strengthening your off-site SEO, as well.

When creating a blogging strategy, it’s important to consider how the content is optimized and whether it’s written in a manner that’s both easy for search engines to scan and for users to read. Finally, it’s worth considering which content topic pillars you’re pursuing and what the search intent behind users’ queries in these pillars is. You want to focus on opportunities that will actually benefit your business.

Contact Fire&Spark to discuss how to craft a content creation strategy that best fits your business needs.