Multiple domains do not inherently improve SEO. It’s more important to concentrate on building a single, robust website with high-quality, relevant content that will attract and retain users.
Maintaining multiple domains can be a complicated task. Each domain requires time, effort, and resources to build and maintain an effective presence, including high-quality content and backlinks. If improperly managed, this could lead to diluted SEO efforts.
Moreover, search engines like Google do not give extra credit to a business simply for having more than one domain. Having more than one domain will be seen by Google as having more than one business, with each needing to prove its own online reputation independently.
Businesses will face the same challenges if they build subdomains simply for categorizing website content:
Instead, focus on building a single, strong domain. Incorporate SEO best practices, deliver valuable content, and create an excellent user experience. Remember, your ultimate goal is to serve your audience better. Rather than spreading your resources across multiple domains, invest them into enhancing your main website and maximizing your online presence in one place. This approach is more likely to yield positive results in terms of SEO, user experience, and overall brand recognition.
An exception to this rule are with businesses that operate internationally and have completely different offers in different geolocations. Another exception are businesses that have division lines which customers themselves look at as entirely different brands. Think something like Nordstrom and Nordstrom Rack, or Wayfair and AllModern.
We suggest erring on the side of caution with creating multiple websites unless your business falls into one of the two categories above.
Don’t know how to categorize your different offers without building multiple websites? Schedule a free discovery session with Fire&Spark.