How Much Does Moz Pro Cost?

The costs of Moz Pro plans vary, with the lowest being $99 per month and the highest being $599 per month. The more expensive the plans are, the more capabilities they have. Below, we cover the different plans and what they offer. 

But first, what is Moz Pro?

Moz Pro is a comprehensive SEO toolbox, offering essential tools like keyword research, site audits, rank tracking, and backlink analysis. It helps you understand your website’s health, identify improvement opportunities, and conduct competitor comparisons.

In our experience as an SEO agency, Moz has been our go-to tool for backlink analysis and competitor authority comparisons. However, the keyword tools in Moz can be inaccurate, so we prefer other platforms for keyword research capabilities. 

Moz Pro doesn’t offer a one-size-fits-all price tag, as their plans cater to various SEO needs and budgets. Here’s a breakdown of their pricing structure:

Standard Plan:

Starting at $99 per month, this plan is ideal for small businesses. It provides access to essential tools like:

  • Keyword research and ranking tracking
  • On-page optimization guidance
  • Link analysis and competitor research
  • Moz Q&A forum for expert advice

Medium Plan:

For $149 per month, this plan expands on the Standard features with:

  • Increased project and keyword limits
  • Priority customer support
  • Competitor keyword gap analysis
  • MozBar for on-the-go SEO insights

Large Plan:

Priced at $299 per month, this plan caters to mid-sized businesses with:

  • Even higher limits on projects, keywords, and backlinks
  • Team collaboration features
  • API access for automated tasks
  • White-label reporting for client presentations

Premium Plan:

Priced at $599 per month, this plan caters to large marketing teams and SEO agencies.

  • Includes very high limits on projects, keywords, tracked URLs, and more
  • Allows 5 user seats to access the plan 
  • Speed Crawl features (crawls sites 10x faster)

Additional Costs:

  • Moz Local, a separate tool for managing local SEO, starts at $24 per month.
  • Adding team members to any plan costs $49 per month per seat.
  • Exceeding plan limits incur additional fees.


The best plan for you depends on your website size, SEO goals, and budget. Consider factors like:

  • Number of keywords you need to track
  • Size of your website and competitor landscape
  • Need for team collaboration

It’s also important to keep in mind that most SEO agencies already have plans for SEO tools like Moz. If you are planning on working with an SEO agency in the future, you may want to hold off on purchasing a Moz Pro subscription.

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