Ecommerce is now blending with all other aspects of life, placing digital marketplaces at practically every touchpoint. Brands must utilize data capture to make smarter decisions, but also maintain a natural “human” touch that will genuinely connect and resonate with consumers, rather than solely relying on data to do the work for them.
We have assembled experts on analytics collection and interpretation to discuss strategies and best practices for data evaluation, demonstrating how to get the most value out of consumer data. The panel will also discuss the balance between utilizing data, but not simply relying on it above customer relationships.
Learn more about your customers, make smarter decisions, and build genuine connections with your audience. Join us for our next Ecommerce Marketing Summit: Stop Misinterpreting Data: Understanding Humans in a Digital World.
This complimentary Ecommerce Marketing Summit is for brand marketers who want to improve their process for collecting, interpreting, and utilizing customer data. This event is for you if you work at a B2C company such as an ecommece retailer.
Customer Intimacy is the New SEO. Dale Bertrand, President of Fire&Spark, will demonstrate how customer intimacy is the key to SEO campaigns that boost organic traffic and sales for ecommerce sites.
A Deep Dive into Google Analytics. Dennis Yu, CTO of ChiroRevenue, will share Google Analytics best practices that will indicate how to get the most value out of the powerful features the system offers.
The Future of Commerce Will Be Blended. Rishad Tobaccowala, Author of Restoring the Soul of Business: Staying Human in the Age of Data, will discuss the necessary blend of data analytics and story-telling to ensure a friction-free, omni-everything model optimized for people.
Grow Ecommerce Sales with Strategic Analytics
Don’t miss this opportunity to hear from marketing experts on analytics best practices that will revolutionize the way your brand understands and connects with consumers!
“The Summit really helped me reset my mindset. It helped me see new avenues and ways to move forward” “It was very well organized and the topics covered a lot of my concerns with my business” “The actionable steps in each presentation really helped me focus” “The presenters made solid points, not just general knowledge”