Several technical SEO issues on the site prevented them from successfully reaching an international audience. Fire&Spark™ conducted the SEO analysis and optimization in 5 different languages.
Fire&Spark™ immediately set out to pinpoint the most significant SEO issues on the site, and developed a strategy for fixing them.
We performed in-depth keyword research in 5 different languages to implement site-wide content optimizations. This included meta data optimizations, on-page copy changes, and the creation of keyword-targeted product guides and articles.
Some issues that affected organic traffic were:
Chief among these issues was poor targeting of content based on region and language of the searcher. We worked with their developers to remedy these issues in a manner that both improved site quality and increased visibility in search.
In six months, we were able to achieve 23.7% year-over-year growth in organic traffic. This growth was due largely to the fact that Fire&Spark™’s international SEO strategy allowed RaymondWeil to effectively reach customers all over the world.
See how other lifestyle and ecommerce brands leveraged Fire&Spark’s SEO expertise for measurable success:
Connect with Fire&Spark’s SEO strategists to discuss:
