Telehealth Provider Grows Organic Clicks by 479% in Only 8 Months with Q&A Content
A telehealth provider that runs a physician-assisted medical weight loss program approached Fire&Spark for help with enrolling new patients quickly. The provider had stagnant organic traffic and was nervous about what to expect over the upcoming years. They were looking for a way to outrank their competitors and increase their patient sign-ups by expanding awareness of medical weight loss services via organic search visibility.
Fire&Spark developed a Q&A content strategy that allowed the telehealth provider to attract new patients and increase organic metrics on the site.
Solution
Fire&Spark worked with the telehealth provider to create an SEO strategy that would allow their business to enroll more patients and expand nationally through new, SEO-optimized Q&A website content.
After adding medical weight loss Q&A content to their existing landing pages, Fire&Spark created additional Q&A content on new topics that targeted high conversion-intent keywords to drive organic conversions. This Q&A content strategy helped the telehealth provider to rank for and increase traffic from non-branded queries. The Q&A content, in addition to their blog content, helped the telehealth provider emerge as an industry thought leader and sit above competition in the search results.
Example Q&A Content
Methodology
The pillars of Fire&Spark’s Q&A strategy were:
- Targeted keyword research to understand the questions that the provider’s customers were asking when making a medical decision
- Implementation of a Q&A content hub
- Collaboration with subject matter experts to increase Q&A content authority and trustworthiness
- Ongoing keyword research for additional Q&A content opportunities
- Structuring FAQs in the most optimal ways to increase chances of being included in Google’s “People Also Ask” box and Featured Snippets
Results
Fire&Spark’s Q&A content strategy resulted in a 479% increase in organic clicks to the telehealth provider’s website after only 8 months! At the start of Fire&Spark’s engagement, the provider was only receiving 28 clicks on average per month, but within 8 months of working with Fire&Spark, that grew to over 1,740 clicks.
Additionally, impressions have seen an equally impressive boost, with an increase of 6,893 more impressions month-over-month than when the client first started with us. Fire&Spark helped the telehealth provider grow their organic impressions from 2,230 to 48,400 across all of their Q&A content pages.
Most importantly, the provider recorded significant increases in the number of impressions for non-branded queries. The number of non-branded impressions to the blog increased 58.79% month-over-month, and both impressions and clicks doubled on their Q&A hub within only one month!
Overall, the number of organic landing pages ranking on the site had a 32% increase month-over-month, indicating that more pages were being included in the search engine’s index and were available for new patients to discover in the search results. This helped the client rank for some valuable medication-related keywords they cared about – resulting in 9.29x the number of keywords they were ranking for when they first approached Fire&Spark.
Fire&Spark’s powerful Q&A content strategy enabled this telehealth provider to achieve incredible results within only a few months.
