Cybersecurity Company

Cybersecurity Company Doubled its Ranked Keywords in Only 8 Months

A cloud-native logging and security analytics platform reached out to Fire&Spark for help with relaunching its site. We helped guarantee that no existing organic traffic would be lost during the relaunch. Additionally, we discovered high-value keywords to help numerous pages rank highly on the search engine results pages (SERPs).

Solution

Fire&Spark worked with the company to set meaningful goals and create an SEO strategy that would allow their business to achieve them.

We first addressed high-priority technical issues and restructured the site where necessary. We also launched 3 additional international versions of the site to target global consumers.

After optimizing existing content, Fire&Spark created content briefs for new blog articles. We developed effective, targeted content by researching and implementing high-value keywords to both the blog articles and a new Knowledge Center to assist with customer questions and concerns.

In addition, we designed and launched new competitor pages that targeted each of the cybersecurity company’s top competitors. These pages included numerous competitor brand name keywords which allowed our client to rank amongst them on the SERPs for branded queries.

Methodology

Fire&Spark successfully increased this cybersecurity company’s organic traffic and website ranking with a powerful strategy that prioritized on-page optimizations, authority building, and in-depth keyword research.

Our Authority-First SEO Strategy:

• Began with an SEO risk assessment
• Presented opportunities to improve organic traffic during the site relaunch and monitored existing traffic throughout the launch
• Researched, identified, and implemented high-value keywords across existing and new site content
• Recommended and built new competitor pages to effectively target competitor keywords