A consumer technology company that sells detachable laptop monitors approached Fire&Spark because they wanted to outrank competitors on the SERPs. In doing so, they aimed to “steal” organic traffic and conversions away from competitors to boost their own organic revenue.
Fire&Spark developed a strategy centered on comparison content. The client was excited about the opportunity to rank for competitor comparison keywords and position their product as a superior choice against other brands.
This strategy also helped answer questions for potential customers. For instance, someone who’s looking to buy a detachable monitor may land on one of the comparison landing pages we developed, review the information provided and find it helpful, then easily convert by just clicking on an internal link to one of the brand’s product pages. It was important that this content was also conversion-focused so that the calls-to-action we included would guide visitors to relevant product pages.
Example Competitor Comparison Content Published
Fire&Spark created comparison landing pages to target competitor keywords. This allowed the consumer technology brand to show up on the SERPs when users would search the competitor’s name. These pages were concise, helpful for users, and conversion-oriented.
Our SEO comparison landing page strategy involved:
- Competitor keyword research
- Understanding questions potential buyers ask before making a purchase decision
- Creation of comparison landing pages
- Updating metadata and on-page copy with high-value keywords
- Strategic internal linking to product pages
Thanks to the SEO comparison content Fire&Spark developed, this consumer technology company generated 6,000 organic impressions over the last 3 months! In the last month, this led to $1,000 in organic revenue.
Furthermore, the company is ranking in position 10 or above for 30+ comparison competitor keywords. This has brought in a steady stream of clicks and impressions for the brand since publishing the comparison landing pages. Specifically, the site generated 500 clicks in the past 3 months.
Lastly, the comparison content we developed kept users engaged longer than other pages on the client’s site. For example, the avg. session duration for the comparison pages was 2 minutes and 44 seconds whereas the avg. session duration for the rest of the site was only 1 minute and 24 seconds.
Overall, the comparison content strategy Fire&Spark implemented helped the consumer technology company rank higher on the SERPs and generate new customers.