Conversion-Focused SEO Skyrockets Traffic By 247% And Conversions By 52%
A private tutoring company approached Fire&Spark to increase their organic traffic, conversions, and site authority. Their private tutoring services focus on improving confidence, motivation, and grades by developing a child’s academic strategies, mindset and providing academic support.
Using a conversion-first approach, Fire&Spark focused on low hanging fruit optimization opportunities and creating new, authoritative content to establish the company as a thought leader in the private tutoring space.
In order to capture more qualified users and establish our client as a thought leader in the tutoring education space, we knew we would have to move beyond the old school SEO tactics that most agencies employ.
Our SEO for Revenue™ approach ensured that we focused on conversion-first, and then developed our content and keyword targeting recommendations from there. This ensured that we were prioritizing recommendations that would move the needle and lead to leads, not just rankings.
By focusing on conversion first, we discovered that users with high conversion intent were likely to use local queries when searching for “tutoring services”. Our conversion data also helped us prioritize which keyword categories to build out content for first, including subject-based keywords like “primary school math tutor” and foundations of learning keywords like “reading strategies for kids”.
This conversion data empowered our team to move forward with the recommendations that would provide our clients with the greatest business growth.
- Optimizing existing service & conversion-focused pages.
- Targeting location based queries to drive local traffic.
- Custom call-to-action development for priority conversion events.
- Developing strong, authoritative content to establish our client as a thought leader.
- Creating an optimized FAQ hub to attract new users.
- Setting our client apart from competitors through new comparison content.
- Increasing our client’s trust factors by highlighting testimonials, developing author bios, and focusing on credentials.
Our conversion-focused SEO approach proved to not only skyrocket traffic, but also conversions and leads.
Overall site conversions associated with the organic channel have increased by 52% year-over-year. Additionally, the company saw a 247% increase in organic clicks year-over-year. This strategy saw such significant results due to our team’s revenue-focused approach, prioritization of location based queries, and creation of new content assets.
Fire&Spark’s SEO for Revenue™ strategies enabled this education-based company to achieve rapid results in a short period of time.