The Ultimate YouTube SEO Cheat Sheet – Best Practices
Download our free Fire&Spark™ YouTube SEO Best Practices Checklist
In the past few years, digital marketers have seen a trend of increased focus on video content. Studies show 92% of marketers say video plays an important role in marketing ROI, and it is only growing.
In this free YouTube SEO best practices Cheat Sheet checklist, we provide resources for brands struggling with optimization for video content on YouTube. This checklist and resource include all the information you will need to make sure your videos are in the best position to be seen organically and drive traffic to your website.
This resources guide includes:
- A checklist to reference when posting your videos
- Helpful tips to make sure your channel is properly optimized to drive traffic to your site
- A breakdown of each checklist step with all the information you will need to improve your SEO for YouTube
“Working with Fire&Spark™, we felt like someone led us back from exile. We simply never could have known or guessed all of the knowledge they imparted to us.”
Harte Weiner – CEO, Cambridge Editors
How do you do SEO on YouTube?
Just like SEO on search engines in general, YouTube SEO relies on keyword optimization, specifically: transcripts, video descriptions, video titles video tags, and thumbnails.
Is SEO useful for YouTube?
SEO for YouTube is useful not just in the realms of YouTube as a platform, but for SEO in general. Google is showing more and more videos on SERPs, as well as video tutorials as featured snippets and People Also Ask box answers. Your YouTube videos need to follow SEO best practices to get seen outside of YouTube.
Is YouTube SEO free?
Just like Google or Bing SEO, you can do your own YouTube SEO for free, and you can do YouTube SEO by yourself. However, good research and performance tools (like Ahrefs, for example) are not free. If you’re a beginner when it comes to SEO or digital marketing in general, you may also need to invest in good courses, coaching sessions, or hire a consultant.