SEO and Content Training
SEO Strategy | Content Development | Digital PR
You already generate consistent ecommerce revenue. You know you could be getting more from organic search, but don’t want to outsource search optimization to an agency long term.
Fire&Spark’s SEO and Content Training Programs help you significantly increase revenue from search – without an expensive agency retainer.
SEO “Best Practices” Aren’t Enough
Modern SEO “best practices” can be confusing and overwhelming. But, outsourcing SEO to an agency comes with a lot of risks and a hefty price tag. Growing your in-house SEO capabilities is a better path for many businesses.
With Google’s introduction of its AI-powered search engine, the entire SEO landscape is different – and many traditional technical SEO strategies are no longer effective. Our SEO and Content Marketing training will empower your team with modern SEO strategies and up-to-date best practices for increasing online visibility and driving website sales long term.
What You’ll Learn
- Research competing websites to benchmark your performance against competitors.
- Set realistic organic traffic goals and choose the right KPIs to track for your business.
- Choose purchase intent keywords that drive conversions.
- Develop optimized content that will attract your target audience.
- Generate more sales from organic traffic.
- Avoid common SEO traps that could kill your rankings.
- Build search engine authority that improves search engine rankings.
- Implement modern SEO best practices strategically for your website content.
Our Training Model
Training modules are customized based on our analysis of your website prior to the first session.
Hands-on training sessions are engaging, easy to understand, and relevant for your team.
Ongoing support ensures your team applies lessons in their day-to-day work to truly impact your business.
About the Instructor
Fire&Spark’s Founder & President, Dale Bertrand, has been an SEO and content marketing specialist to Fortune 500 companies and venture-backed startups around the world for two decades. Dale applies his graduate school work in artificial intelligence to search engine marketing and leads corporate training events in-person and virtually across the globe. Dale also serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization and has his BS and MS degrees in Computer Engineering from Brown University.
In addition to this training program, Dale shares his SEO and content marketing knowledge at 20+ top industry conferences annually, including Hubspot’s INBOUND, Digital Summit, and Content Marketing World. Learn more about Dale’s speaking experience here.
The training will be delivered in two sessions per month for 6 months. During these sessions, Fire&Spark will lead your team through 6 SEO training modules designed to teach you how search engines work, explore search engine optimization strategies, and reinforce the learning after the participants have applied the learnings to their day-to-day work. View details from each session module below:
Clients We’ve Trained
“Dale’s approach works because it goes beyond traditional outreach models. I’d absolutely recommend seeing Fire&Spark’s approach to SEO, as they’re doing things others aren’t doing in the industry right now.”
– Rachel Hernandez, The HOTH