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For most ecommerce websites, the technical approach to SEO is ineffective in a world where search engines increasingly favor established brands. The answer is a more purposeful approach to SEO that resonates with your customers and search engines.

In this free guide, we provide resources for organizations that choose a story-driven approach to SEO. This novel approach to SEO is an extension of your brand strategy. It leverages authority building tactics, such as creating content that demonstrates your credibility, to generate the technical breadcrumbs that grow search visibility in AI search engines like Google.

This guide includes:

• Step-by-step Authority First SEO process for ecommerce brands
• Successful Authority First SEO ecommerce campaign case studies
• Ecommerce Authority First SEO outreach templates