Discover how transparent reporting, hands-on collaboration, and a commitment to actionable insights enabled Deep Centered to achieve sustainable acquisition, conversion gains, and community impact—moving beyond vanity metrics to real business outcomes.
“Whether you’re just getting started, like we were, or you’re looking to improve a program that’s not delivering, Fire & Spark brings a proven methodology that accelerates results. They know what works, so you end up spending less and acquiring patients faster.”
Chris Turitzin
Growth Advisor, Bicycle Health
“We weren’t fully satisfied with our previous SEO agency and wanted to work with a team that viewed SEO as a revenue-driving channel rather than just a traffic-generation exercise. [Fire&Spark’s] strategic alignment, combined with their expertise, made Fire&Spark the right partner for us.“
Sarah Ziani
Growth Marketing Manager, Hinge Health
“Fire&Spark understands that SEO is a long game, and they bring the strategy, talent, and professionalism to make sure it pays off. They’ve been instrumental in getting our website and organic patient acquisition to where it needs to be. I recommend them to anyone who asks.“
Ryan Malone
SVP Growth & Partnerships, SOL Mental Health
Our proven strategies have helped digital health organizations achieve measurable success.
Position your brand as a trusted source for patients and partners alike.
Connect with audiences who are actively seeking your solutions.
Craft strategies that balance innovation with regulatory requirements.
Stay ahead of shifting patient behavior, AI search tools, and market trends.
To drive measurable growth in digital health, search must do more than attract traffic; it needs to connect the right patients with the right care at the right moment. Fire&Spark’s strategies are designed to build trust across your audience, train LLMs to recommend you highly, and deliver meaningful, patient-centric results.
Target Your Patient’s Actual Search Patterns
We analyze patient search behavior to uncover their search intents, what search tools they’re using to find solutions, and the content that will guide them along their care journey.
A thorough process to mine insights from your providers, enrollment teams, and subject matter experts allows us to create a web experience that not only acquires patients, but also helps answer the burning questions they have about their health and care.
Best-in-Class Medical Content
The bar for content that performs well in search has never been higher.
Our team leverages the expertise of clinicians and tenured medical journalists to create medically accurate, empathetic content that resonates with patients and helps them make care decisions.
Our content strategies build authority and ensure that search engines, patients, and medical professionals alike recognize you as a resource worth putting their trust in.
Integrate Your Organic Channels to Influence AI Results
Your entire digital footprint influences what LLMs say about your brand. The goal is to maximize AI sentiment, visibility, and referrals.
We integrate content, PR, social, CRO and online communities like Reddit to acquire patients from AI search.
Lower Patient Acquisition Costs (CAC)
As the digital health market becomes more crowded and marketing platforms introduce new restrictions, customer acquisition costs are only increasing.
By focusing on high-intent organic SEO/GEO opportunities and developing best-in-class web experiences, Fire&Spark deploys lasting organic growth strategies with significantly lower CAC than paid channels.
Provide Your Patients a Best-In-Class Site Experience
From optimizing site speed to ensuring mobile accessibility, we address every technical factor that influences both search engine rankings and LLM visibility—and provide patients with a uniquely helpful experience that guides them seamlessly down the funnel from landing through enrollment.
Reach High-Intent Local and Insurance-Based Searchers
With scalable strategies targeting individuals searching for local and insurance-related terms, we earn you the traffic in your niche that has the most untapped revenue growth potential.
Our strategies help brick-and-mortar practices and telehealth providers alike effectively connect with patients within their service area.
We bring specialized understanding of digital health SEO & AI search to create solutions that meet the unique needs and complexities of the industry. Here’s why CMOs and marketing leaders trust us to deliver results:
We prioritize strategies that focus on patient education and empowerment, driving meaningful engagement with patients actively seeking care.
Our tools and strategies meet healthcare regulations while maintaining impact, ensuring your content is both compliant and competitive.
From enhancing patient experiences to improving online conversion rates, we align SEO/GEO with your broader marketing to support long-term growth and acquisition goals.
We design strategies that anticipate and adapt to algorithm shifts, emerging technologies, and evolving patient behaviors.
Custom dashboards, performance assessments, and our iterative approach ensure accountability, continuous improvement, and measurable ROI.
Inspiring Digital Health Marketers to Build AI-Resilient Patient Acquisition Strategies
Noah Goldfarb is leading the charge in future-looking digital health search strategies. With deep expertise in navigating the evolving search landscape, Noah helps marketing leaders move beyond traditional SEO/GEO tactics to drive business-transforming results. He advocates for SEO/GEO’s potential as a low-CAC, highly scalable acquisition channel for digital health brands.
Noah challenges the old mindset that “optimizing for search” is just about blogs, keywords, and technical fixes. He believes the future of SEO isn’t just about rankings, but about creating uniquely valuable site experiences that build patients’ confidence, convert at a high rate, and stand strong amidst the shifts brought by generative AI.
In addition to helping run Fire&Spark, Noah is the founder of the Digital Health Growth Mastermind, a community for the digital health founders and growth leaders shaping the future of the field.
We provide in-depth audits to uncover competitor strengths and weaknesses, identify untapped opportunities for content and technical improvements, and find where the insights can guide our SEO/GEO strategy for you to best capture more market share and position your brand ahead.
Want to outpace your competition?
Content is at the core of everything we do. Our approach includes high-quality, relevant content that speaks to your audience’s needs at every stage of their journey – from initial awareness to final purchase. Through content lifecycle management, we ensure your content stays fresh, impactful, and aligned with evolving market demands.
Ready to create content that converts?
We employ tried-and-tested strategies to enhance your website’s authority, improving rankings and establishing credibility in your industry. Through thought leadership, strategic partnerships and targeted link-building, we boost your online presence.
Let us help you establish authority and build trust.
Stay ahead of the curve with data-driven foresight. Using machine learning and predictive analytics, we anticipate search performance trends and provide recommended optimization, enabling us to refine, test and deploy SEO strategies in advance, ensuring you’re always one step ahead.
Let’s use data to future-proof your SEO.
Technical SEO is often oversimplified, but we understand how crucial it is to your success. Our comprehensive approach ensures every technical detail – from page speed to indexation and structured data – supports your visibility and conversion goals.
Time to optimize for peak performance.
Migrating to a new website can be a risky move, but with Fire&Spark, it’s an opportunity to grow. We handle the end-to-end SEO migration process, mitigating risks to traffic and rankings, ensuring that your search visibility continues to grow seamlessly.
Your migration shouldn’t be a disruption or downgrade in SEO.
The future of search is here. We craft strategies that align your content with the conversational AI outputs of platforms like ChatGPT, Bard, and Bing Chat, ensuring your brand thrives in the era of generative AI, now and as it continues to evolve and influence search trends going forward.
Embrace the AI-powered future of SEO.
Whether you’re on WordPress, Shopify, or another major platform, our experience runs deep. We understand the unique optimizations needed for each CMS, and customize our approach to ensure that your SEO strategy is seamlessly aligned with your platform’s capabilities.
Let your platform work better for you.
Your mission to connect with patients deserves strategies that prioritize trust, visibility, and measurable impact.
Speak with one of our strategists to discover how Fire&Spark can amplify your digital health initiatives with precision and expertise.
