Fire&Spark

The Ember

Ecommerce Marketing Blog

SEO

An Internal Linking Strategy for Collection Pages

While there is no guaranteed way to rank collection pages at the top of Google, there are steps you can take to improve the likelihood of success. Many ecommerce brands focus so much energy on content creation and inbound links that they overlook another important factor: internal linking. With the right internal linking strategy in
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How to Rank Collection Pages at the Top of Google

It’s natural to spend a good portion of your SEO resources pushing individual product pages to the top of Google. As important as this is, you don’t want to overlook the many collection pages that make up your ecommerce website. With the right strategy, you can move your collection pages to the first page of
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