Luxury Watchmaker Grows Organic Traffic 24% (YoY) with International SEO Strategy
Raymond Weil, a Swiss luxury watchmaker based in Geneva, Switzerland, wanted to grow their organic traffic to their international website. Several technical SEO issues on the site prevented them from successfully reaching an international audience. Fire&Spark™ conducted the SEO analysis and optimization in 5 different languages.
Fire&Spark™ immediately set out to pinpoint the most significant SEO issues on the site, and developed a strategy for fixing them.
We performed in-depth keyword research in 5 different languages to implement site-wide content optimizations. This included meta data optimizations, on-page copy changes, and the creation of keyword-targeted product guides and articles.
Some issues that affected organic traffic were:
- Under-optimized product pages in 5 different languages
- Broken site-wide navigation
- Many under-optimized redirects
- Links from 3rd party websites that were broken
- Redirects that incorrectly redirected international traffic
- Invalid XML sitemaps
Chief among these issues was poor targeting of content based on region and language of the searcher. We worked with their developers to remedy these issues in a manner that both improved site quality and increased visibility in search.
“Not only did Fire&Spark™ increase YOY organic traffic by 23% but they went above and beyond what was expected of them. They were phenomenal and a pleasure to work with. They were great at explaining stuff in layman’s terms in a way that was easy to digest for my team. Highly recommend Fire&Spark™!”
In six months, we were able to achieve 23.7% year-over-year growth in organic traffic. This growth was due largely to the fact that Fire&Spark™’s international SEO strategy allowed RaymondWeil to effectively reach customers all over the world.