Fire&Spark

Airwolf

AdWords Test Campaign for Online 3D Printer Sales

Our clients, sellers of mid-priced 3D printers, needed to increase online sales from their ecommerce website. Previously, they had relied primarily on trade shows and PR to sell their printers. Fire&Spark stepped in to grow their online sales with PPC advertising.

Airwolf

Solution

To quickly ramp-up online sales, Fire&Spark identified AdWords as the best PPC advertising channel to produce a high volume of qualified buyers. We executed the project in two phases, starting with research and then moving on to execution. Our team researched high value keywords and examined competitors’ landing pages, ad copy, messaging, offers and bidding strategies. Then, Fire&Spark launched a PPC campaign to drive 3D printer buyers to the ecommerce site.

“We executed the project in two phases, starting with research and then moving on to execution.”

Methodology

First, Fire&Spark identified AdWords as the best PPC advertising channel to produce a high volume of 3D printer sales. Our team researched high value keywords and examined competitors’ landing pages, ad copy, messaging, offers and bidding strategies.

This project proceeded as follows:

  • Keyword research
  • Competitive intelligence
  • Messaging discussion
  • Copy writing
  • AdWords account setup
  • Analytics setup
  • Landing page design
  • Landing page test plan
  • Campaign Launch
  • Optimize campaign targeting
  • Test the messaging alternatives
  • Optimize landing pages

Results

Through research and successful execution of the PPC advertising campaign, Fire&Spark achieved a 11% ACoS (Advertising Cost of Sale), which ensured a wide profit margin on every sale, and a 10x increase in PPC sales volume.

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