Yes, you can do SEO by yourself, especially if you have a small business with a simple website and a limited budget. However, it’s important to keep in mind that SEO is a constantly evolving field, and it requires time and dedication to stay up to date with the latest best practices and algorithms.

While you can learn the basics of SEO and make some progress on your own, larger businesses may find it challenging to keep up with the complexities and competitiveness of SEO. Because of that, larger businesses may benefit from the assistance of a professional.

The larger your business is – the wider your reach is, and the broader your consumer base is. In turn, you will have more competition from big names who have invested years and years into marketing and branding already.

While some tasks, such as content research & management, can be done alone, others, such as technical audits, link-building outreach, or search intent analysis, can be challenging without prior experience or resources. Additionally, staying on top of industry changes can be difficult for those who don’t have a deep understanding of SEO, or those who can devote only a small portion of their time to SEO.

Ultimately, the decision of whether to do SEO yourself or seek professional help will depend on the size of your business and the resources you have available.

Contact Fire&Spark for a free SEO opportunity analysis and get a clear understanding of how big of an opportunity SEO is in your field.