At the March 24 Fire&Spark Ecommerce Marketing Summit, our panel of experts shared their strategic insights for data optimization, teaching you how to get the most value out of your data,
Read More
Video
How micro-influencer partnerships can impact your SEO
Outdated “SEO best practices” that rely on technical manipulations are obsolete. Google’s AI is tuned to ignore technical optimizations to focus on content quality and visitor engagement. So,
Read More
Let Your Brand’s Purpose Drive Your Content
To increase your brand’s organic visibility, you’ll need to develop content that keeps visitors on your site. The search funnel for many brands, especially purpose-driven ones, can begin with
Read More
Inclusion and Community: How This Retailer Changed Fashion Ecommerce
On February 10, 2021 Fire&Spark President, Dale Bertrand, sat down with Nancy Youssef, Founder of award-winning women’s e-commerce marketplace, Curves With Purpose. The retailer celebrates
Read More
Summit Recap: You’re Making the Wrong Content: Clever Ways to Reach the Online Generation
At the February 17 Fire&Spark Ecommerce Marketing Summit, our panel of digital marketing experts shared their strategic content ideas for grabbing attention online from the right audience.
Read More