Bounce rate is an important metric for understanding customer behavior on your ecommerce website because it measures the effectiveness of your pages. Customers who bounce ...
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SEO
Is your organic traffic growing, but not your sales?
For every SEO campaign, success should be defined by sales growth – not merely improvements in rankings or growth in organic traffic. Unfortunately, many brands pursue SEO ...
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Sold Out Products Can Hurt Your SEO
Selling out of a product is an indication that it’s selling well. As exciting as this may be, there’s something you need to know: sold out products can hurt your SEO. ...
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Fire&Spark Founder Dale Bertrand to Speak at INBOUND 2019
Every year, without fail, INBOUND proves itself as one of the top marketing conferences in the world. Since its first event in 2012, the annual INBOUND event has grown to ...
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Creating E-commerce Category Pages That Google Loves
Many e-commerce websites squander the opportunity to optimize category pages for organic traffic. With the right approach, these pages can drive traffic for generic keywords ...
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